VALUTAZIONE DELL’USABILITà BASATA SU EYE TRACKING: ANALISI DEL SITO WEB DEL COMUNE DI...
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VALUTAZIONE DELLUSABILIT BASATA SU EYE TRACKING:ANALISI DEL SITO WEB DEL COMUNE DI MILANO
Relatore:Chiar.mo Prof. Marco PortaCorrelatrice:Chiar.ma Prof. Lidia Falomo Tesi di Laurea di:Salvatore Tinebra
a.a. 2012-13UNIVERSITA DEGLI STUDI DI PAVIADIPARTIMENTI DI SCIENZE POLITICHE E SOCIALI, STUDI UMANISTICI, INGEGNERIA INDUSTRIALE E DELLINFORMAZIONE,SCIENZE ECONOMICHE E AZIENDALI
CORSO DI LAUREA INTERDIPARTIMENTALE INCOMUNICAZIONE, INNOVAZIONE, MULTIMEDIALITA'
ISO 9241, Part 11: Extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use
USABILITYUsability is aquality attributethat assesses how easy user interfaces are to useJakob nielsenUSER CENTERED DESIGNUser Centered Design (UCD) is an approach to design that grounds the process in information about the people who will use the product - Usability Professionals Association
Iterative processUSER CENTERED DESIGNUsability testing refers to evaluating a product or service by testing it with representative users
USABILITY TESTing the measurement of eye activityEye trackinggazeeye motion / head position
Eye TrackerEye Tracker based on Video oculography (VOG)Non-intrusive
Camera
Infra-red illuminatorsCalibration
StaticDynamicData interpretationHEAT MAP
Hot AreaCold AreaLukewarm AreaGAZE PLOT
DATA INTERPRETATION
FixationSaccade"there is no appreciable lag between what is fixated and what is processed - Just and CarpenterEYE MIND HYPOTHESISCase study: choice of the website
www.comune.milano.itScreenshots available in 20/10/13Website of the Municipality of MilanUsability EvaluationTest Goals14Heuristic evaluationJakob Nielsens 10 Usability Heuristics for Iterface DesignEye tracking testRealistic TasksTasktoolsTest execution
Analysis of the results (1)Pop - UpAnalysis of the results (2) Home pageImages
Banners
Long scrolling
Research bar
Analysis of results (3)Information architecture (1)
Analisys of results (4)Information architecture (2)
Designing a Public Authoritys Website is difficultconclusionsConclusionsBest resultsShort scrollingThank you for your attention