VALUTAZIONE DELL’USABILITà BASATA SU EYE TRACKING: ANALISI DEL SITO WEB DEL COMUNE DI MILANO

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UNIVERSITA’ DEGLI STUDI DI PAVIA. DIPARTIMENTI DI SCIENZE POLITICHE E SOCIALI, STUDI UMANISTICI, INGEGNERIA INDUSTRIALE E DELL’INFORMAZIONE, SCIENZE ECONOMICHE E AZIENDALI. CORSO DI LAUREA INTERDIPARTIMENTALE IN COMUNICAZIONE, INNOVAZIONE, MULTIMEDIALITA'. - PowerPoint PPT Presentation

Transcript of VALUTAZIONE DELL’USABILITà BASATA SU EYE TRACKING: ANALISI DEL SITO WEB DEL COMUNE DI MILANO

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VALUTAZIONE DELLUSABILIT BASATA SU EYE TRACKING:ANALISI DEL SITO WEB DEL COMUNE DI MILANO

Relatore:Chiar.mo Prof. Marco PortaCorrelatrice:Chiar.ma Prof. Lidia Falomo Tesi di Laurea di:Salvatore Tinebra

a.a. 2012-13UNIVERSITA DEGLI STUDI DI PAVIADIPARTIMENTI DI SCIENZE POLITICHE E SOCIALI, STUDI UMANISTICI, INGEGNERIA INDUSTRIALE E DELLINFORMAZIONE,SCIENZE ECONOMICHE E AZIENDALI

CORSO DI LAUREA INTERDIPARTIMENTALE INCOMUNICAZIONE, INNOVAZIONE, MULTIMEDIALITA'

ISO 9241, Part 11: Extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use

USABILITYUsability is aquality attributethat assesses how easy user interfaces are to useJakob nielsenUSER CENTERED DESIGNUser Centered Design (UCD) is an approach to design that grounds the process in information about the people who will use the product - Usability Professionals Association

Iterative processUSER CENTERED DESIGNUsability testing refers to evaluating a product or service by testing it with representative users

USABILITY TESTing the measurement of eye activityEye trackinggazeeye motion / head position

Eye TrackerEye Tracker based on Video oculography (VOG)Non-intrusive

Camera

Infra-red illuminatorsCalibration

StaticDynamicData interpretationHEAT MAP

Hot AreaCold AreaLukewarm AreaGAZE PLOT

DATA INTERPRETATION

FixationSaccade"there is no appreciable lag between what is fixated and what is processed - Just and CarpenterEYE MIND HYPOTHESISCase study: choice of the website

www.comune.milano.itScreenshots available in 20/10/13Website of the Municipality of MilanUsability EvaluationTest Goals14Heuristic evaluationJakob Nielsens 10 Usability Heuristics for Iterface DesignEye tracking testRealistic TasksTasktoolsTest execution

Analysis of the results (1)Pop - UpAnalysis of the results (2) Home pageImages

Banners

Long scrolling

Research bar

Analysis of results (3)Information architecture (1)

Analisys of results (4)Information architecture (2)

Designing a Public Authoritys Website is difficultconclusionsConclusionsBest resultsShort scrollingThank you for your attention