TECH & DIGITAL TRENDS 2017

2016

35.000 ChatBot pronti a parlare su FB Messenger

2x retention degli utenti in app con il deep linking

10.000 aziende stanno sviluppando un BOT dotato di AI

65% del tempo speso online è su mobile

644 mln generati dal mercato dell’Intelligenza Artificiale

90% del tempo speso su mobile messaging

62% dei retailer è dotato di mCommerce

download di app al giorno224 mln

nuove app al giorno40.000

di smartphone in uso3Miliardi

spese sullo smartphoneOltre 5h

messaggi ogni giorno in WA42Miliardi

foto su FB al giorno300mln3Miliardi

di like al giorno su Instagram

byte generati al giorno2.5qln

BOTS DEEP LEARNING COGNITIVE COMPUTING SMART VIRTUAL PERSONAL ASSISTANTS ALGORITHMS AMBIENT PROXIMITY & AMBIENT INTERFACES INTELLIGENT CAMERAS VR & AR PERSONALITY ANALYTICS DATA CLOUD INTERNET OF X AND WEARABLE SECURITY PRIVACY VERTICAL COLLABORATIVE SOFTWARE LEADERSHIP & SHARING VIDEO MOBILE COMMERCE SOCIAL PAYMENTS DEEP LINKING & APP ECOSYSTEM PUSH SMARTHOME & HOME ENTERTAINMENT

COME SIAMO PARTITI?DUEMILASEDICI

BOTS DEEP LEARNING COGNITIVE COMPUTING SMART VIRTUAL PERSONAL ASSISTANTS ALGORITHMS AMBIENT PROXIMITY & AMBIENT INTERFACES INTELLIGENT CAMERAS VR & AR PERSONALITY ANALYTICS DATA CLOUD INTERNET OF X AND WEARABLE SECURITY PRIVACY VERTICAL COLLABORATIVE SOFTWARE LEADERSHIP & SHARING VIDEO MOBILE COMMERCE SOCIAL PAYMENTS DEEP LINKING & APP ECOSYSTEM PUSH SMARTHOME & HOME ENTERTAINMENT

COME SIAMO PARTITI?DUEMILASEDICI

AI & MACHINE LEARNINGMachine learning programs run on neural networks and analyze data in order to help computers find new things without being explicitly programmed where to look. Within the field of AI, machine learning is useful because it can help computers to predict and make real-time decisions without human intervention.

DEEP LEARNINGProgrammers use deep learning algorithms alongside a corpus of data (typically many terabytes of text, images, videos, speech etc.). The system is trained to learn on its own.

What’s changed recently is the amount of computer power and the volume of data: this means that more and more human processes will be automated, including the writing of software, which computers will soon start to do themselves.

COGNITIVE COMPUTINGCognitive computing systems use natural language processing and artificial intelligence in order to understand our intentions and to enable people and machines to interact more naturally. Cognitive systems like IBM Watson super-charge our human ability to think through complex problems.

CONVERSATIONAL INTERFACES

Computers and human beings don’t speak the same language, so we rely on graphical user interfaces (GUIs). But GUIs come with a natural barrier: people have to learn to use them. Through conversational interfaces we are on a path that could make interaction with digital services more intuitive, more accessible and more efficient.

BUSINESS BOTS

There are now 35,000 Facebook Messenger bots available, as well as a number of platforms that make it easy for anyone to build a bot. Many brands are using chatbots for marketing and customer service because they are capable of intimate conversations with users and able to remember details from previous conversations.

MIXED REALITY

Mixed Reality (MR) combines the physical and digital realms and encompasses a number of technologies: augmented reality (AR), virtual reality (VR), 360-degree video and holograms.

GESTURE-BASED CONTROLSMovement-based UI is turning the body into a controller and making digital experiences both immersive and interactive.

OMNICANALITÀOmnichannel is the ability to have a continuous experience across brands, across format and across devices. The brands who can best interpret omnichannel data and understand all customers are the winners. There will be a new dimension of customer decision. As a final decision is being made to purchase, price, relationship, service and continuity will all be considered.

MOBILE COMMERCE

Mobile as a channel is growing in importance for the Retail industry. The increase in use of mobile as a shopping tool is having a real impact on retailers who are trying to keep up with consumers’ rapidly changing shopping behavior.

MOBILE ONLY CUSTOMER EXPERIENCECompanies that invest in mobile-first programs will lead. Sophisticated companies are beginning to explore a mobile-only approach in addition to integrating cross-channel strategies with omni-channel experiences.

DEEP LINKING

Deep mobile linking make it easier to find and share data across all of the apps in your phone. Contextual deep links offer much more robust information: they take you from site to app, app to site, or app to app, and they can also offer personalized information.

VIDEO 360°

360° video has transformed the viewing experience from a passive one to an active one, more engaging and exciting. It brings the viewer into the action and gives them authority in choosing how to navigate the video content. Creating content with the use of a panoramic video camera is a major evolution in how brands can use video to engage with their viewers.

REAL-TIME FACT CHECKINGBuoyed by new technologies and our recent election cycle, real-time fact-checking will be a priority in 2017. News organizations have a tremendous opportunity to use AI along with social media data and their own ar t icle databases, to build tools for real-time fact checking, adding a critical editorial layer that’s both good for the public interest and good for building brand reputation.

SYSTEM INTEGRATIONA total system integration is able to optimize the information flow and management between company systems (eCommerce, CMS, legacy etc.) and the processes with the aim of enhancing omnichannels and efficiency.

DIGITAL TRANSFORMATION

The need to build an organization that can change its technology and its culture rapidly is no longer an option. Digital Transformation will be core to not only surviving in the time of business disruption, but building a business model that is agile, adaptable and designed to thrive long into the future.

EXPERIENCE BUSINESS

Experience is the key to our future re lat ionships with customers. Br inging customers c loser to experiences is the key to driving true value. Bringing them personalized experiences is the key to the future of business.

COSA CI ASPETTIAMO?DUEMILADICIASSETTE

INTERFACCE CONVERSAZIONALI BUSINESS BOTS AI & MACHINE LEARNING COGNITIVE COMPUTING DEEP LINKING CONTROLLI GESTURE-BASED VR & AR SYSTEM INTEGRATION DIGITAL TRANSFORMATION VIDEO 360° REAL-TIME FACT CHECKING OMNICANALITÀ EXPERIENCE BUSINESS MOBILE COMMERCE MOBILE-ONLY CUSTOMER EXPERIENCE

MASMERRY HAPPY NEW YEAR.&

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