TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate....

27
TEAM MEDIUM

Transcript of TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate....

Page 1: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

T E A MMEDIUM

Page 2: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused
Page 3: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Design: Pinuccio BorgonovoEngineering: CRS Citterio

TEAM 2>3

Nulla si sottrae alla rappresentazione ed’altro canto nulla è tanto necessarioporre davanti agli occhi dell’uomoquanto certe cose, la cui esistenza nonè né dimostrabile né probabile, le qualiperò appunto perché uomini pii ecoscienziosi le trattano quasi fosserocose esistenti, si avvicinano un pocoall’essere e alla possibilità di nascere….

A.S.

Nothing absconds depiction, and yetthere is nothing more necessary than toplace before the eyes of men certainthings the existence of which is neitherprovable nor probable, but which, forthis very reason, pious and scholarlymen treat to a certain extent as existentin order that they may be led a stepfurther toward their being and theirbecoming…

A.S.

Page 4: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 4>5

Page 5: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 6>7 T E A MMEDIUM

Page 6: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 8>9

Page 7: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Per individuarsi, le cose non devono negarequalcosa, anzi non devono affatto negare,perché finchè esse non sono create dallaluce, ancora non esistono; non si concretanograzie ad una negazione, ma al contrario,mediante un atto creativo, attraverso unamanifestazione della luce.

P. Florenskij

In order to be individuated, matter is notexpected to negate a subject, it must notnegate at all, in that until it is not shaped bylight, matter remains non existent; it will notmaterialise as a result of negation but, on thecontrary, thanks to a creative process,through a display of light.

P. Florenskij

TEAM 10>11

Page 8: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Non c’era niente: per un atto creativo èvenuto in essere il nulla, un nulla positivo,inizio di una cosa e, penetrato dalla luce,esso comincia a formarsi, a modellarsi,finchè non si manifesta come una figuraluminosa.

P. Florenskij

There was nothing: a nothingness broughtabout by a somewhat creative action, apositive nothingness, the beginning ofsomething that once penetrated by light,starts forming and takes shape, until it isportrayed as a luminous figure.

P. Florenskij

TEAM 12>13

Page 9: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

La messa in scena e la luce sonoinseparabili; luna non esiste senzal’altra e viceversa…… la luce gioca unruolo creatore perché riveste la materia.

H. Alekan

Staging and lighting are inseparable;one will not exist without the other andvice versa..…. light plays its creativerole by all-enveloping matter.

H. Alekan

TEAM 14>15

Page 10: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 16>17

... se da un lato la luce rivela forme ecose, dall’altro la sua assenza lecancella. A noi rimane tuttavia il ricordodell’immagine che è la premessaimplicita del vedere e del pensare. Leluci e le ombre sono una sorte di feliceperturbazione delle nostre abitudiniottiche, veri e propri strumenti di lavorocon i quali creare gli ambienti e glispazi.

... if on the one hand light reveals shapeand matter, on the other the absence oflight will cancel all. We are however leftwith the memory of the image, animplicit condition of what we see andthink. Lights and shadows are a way ofjoyfully interrupting our optical linearity,thus acting as effective work tools forroom and space creativity.

Page 11: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 18>19

Page 12: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Come viviamo la luce dei nostri spaziinterni? Essa ci avvolge continuamentee ci tocca nei nostri comportamenti.Bisogna inventare un clima di luce chepossa adattarsi a tutti gli elementi dellanostra vita.

H. Alekan

What do we experience with the lightprojected by our living spaces? Lightcontinuously envelops us andinfluences our behaviour. We need toinvent a light-oriented environmentsuited to all the elementscharacterising our life.

H. Alekan

TEAM 20>21

Page 13: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Fra illuminazione e luce naturale, tutto èsubordinato al tema: illustrare un temasignifica creare un’architettura delleimmagini per mezzo di una tavolozza diombre e di luci.

Between lighting and natural light, all isdominated by the theme: displaying atheme entails the architecture ofimages using a colour palettecomposed of light and shadows.

TEAM 22>23

Page 14: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 24>25 Bisogna spezzare la banalità perché laviviamo quotidianamente; ciascunonon si trova ubicato in un luogo banaleche sarà immerso nella lucedell’immaginario…… ciò che possiamoimmaginare è un’altra dimensione.

H. Alekan

Triteness needs to be broken becausewe encounter it daily; each one of uswill not find they are set in tritesurroundings if basking in the light ofthe imaginary…… what we do imagineis actually set in an entirely differentdimension.

H. Alekan

Page 15: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 26>27

L’uomo ha trovato il grande ordine.È in grado di porsi in relazione conl’universo. Ha scoperto il punto incui può costruire la propria dimorae fondare le sue città. Consideratein quest’ottica, la geometria el’aritmetica sono riflessioni derivatedalla luce e dall’ombra.

Mankind has encountered the Orderof things. Mankind is capable ofrelating with the universe. Mankindhas discovered the point in whichto build a home and establishcities. When looked at from thispoint of view, geometry andarithmetic turn out to be meremeditation extracted from plays oflight and shadow.

Page 16: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 28>29

Page 17: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

La dimensione della sorgente luminosainfluenza la forma dell’ombra: luce diretta, orientata, dura, ombra propria, ombra portata.

Dimensioning the light source will bear aninfluence on the shape of the shadow:direct lightpoint-directed, bright,individual shadow,relayed shadow.

TEAM 30>31

Page 18: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

La dimensione della sorgente luminosainfluenza la forma dell’ombra: luce diffusa non orientata, vellutata, ombre delicate.

Dimensioning the light source will bearan influence on the shape of theshadow:diffused lightnot directed, caressing, soft shadows.

TEAM 32>33

Page 19: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

La dimensione della sorgente luminosainfluenza la forma dell’ombra: luce riflessa dipendente dal corporiflettente…

Dimensioning the light source will bearan influence on the shape of theshadow:reflected light subject to the reflectingunit...

TEAM 34>35

Page 20: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 36>37

Uguale:angolo d’incidenza dellasorgente luminosa, ordine attinente alla superficie,ordine attinente alla luce.Diverso:forte senso di plasticitàfigura e sfondo.

Similarity:light sourceangle of incidence, order pertaining to the surface,order pertaining to light.Diversity:strong feeling of plasticityfigures and background.

Page 21: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

TEAM 38>39

Page 22: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Luce mutevole, corpo e ombra portata.Movimento dell’ombra oltre i limitidell’oggetto.Ombra libera.Luce mutevole, corpo e ombra propria.L’ombra aderisce all’oggetto.Ombra vincolata.

Changing light, relayed bodies andshadows.Portrayal of shadows beyond the objectboundaries.Free shadow.Changing light, individual bodies andshadows.The shadow envelops the object.Blocked shadow.

TEAM 40>41

Page 23: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

O m b r a e l u c e t r a s c e n d o n opit tor icamente g l i oggett i .La chiarezza della cosa viene sospesa afavore di immagini molteplici edivergent i .

O b j e c t s p i c t o r i a l l y e x c e e d e db y l i g h t a n d s h a d o w.T h e c l a r i t y o f t h e f o r m i s p u to n h o l d i n f a v o u r o f a p l a y o fm u l t i p l y d i v e r g e n t i m a g e s .

TEAM 42>43

Page 24: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Ma cos’è l’inventare?È la conclusione del ricercare.

W. Goethe

Oh but what is invention? Invention is the result of discovery.

W. Goethe

TEAM 44>45

Page 25: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Carlo Sironi / Arnaldo Dalla Pozza

Sabine Schweigert ( Milano )

Rossella Battaglia

Scalzini Cliché ( Cantù )

Grafiche Boffi ( Giussano )

Art direction e progetto grafico

Fotografie:

Styling e Art buying

Fotolito:

Stampa:

Page 26: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused
Page 27: TEAM MEDIUM - officefurnitureitaly.com · luce diffusa non orientata, vellutata, ombre delicate. Dimensioning the light source will bear an influence on the shape of the shadow: diffused

Citterio S.p.A.23844 Sirone (Lecco) Italia Via Don Giuseppe Brambilla, 16/18Telefono ++39-031-853545Telefax ++39-031-853529e-mail: [email protected]: http://www.citteriospa.com