Stores, events, products VFNO 2012 FLORENCE September...

11.Piazza Degli Strozzi

12.Via Degli Strozzi

13.Via Dei Calzaiuoli

14.Via Dei Magazzini

15.Via Dei Tornabuoni

16.Via Del Corso

17.Via Del Parione

18.Via Del Proconsolo

19.Via Della Condotta

20.Via Della Vigna Nuova

21.Via Pellicceria

22.Via Por S. Maria

23.Via Porta Rossa

24.Via Roma

25.Via Tosinghi

26.Via Vacchereccia

27.Via Della Spada

28.Piazza Della Repubblica

29.Piazza Carlo Goldoni

1.Borgo SS Apostoli

2.Piazza della Signoria

3.Ponte Vecchio

4.Piazza San Giovanni

5.Via Calimala

6.Via Calimaruzza

7.Via Dei Lamberti

8.Via Dei Pecori

9.Via Dei Tavolini

10.Via Dei Vecchietti

Stores, events, products VFNO 2012 FLORENCE September 18th

1.Borgo SS Apostoli borgo ss Apostoli 7: TIZIANA ALEMANNI

borgo ss Apostoli 12: GATTO BIANCO

"Gioielli Addosso". From the early afternoon until midnight, a photographic corner will be available for guests wearing

a jewel from “Gatto Bianco”, purchased through time (from 1980).

borgo ss Apostoli 12: ARIA ART GALLERY

UNFOLDING: Edited by ARIA art gallery. September 19th – October 21st 2012. The opening will take place on September

18th in occasion of VFNO at 6.30 p.m. A journey through sensations, a path of discovery and re-discovery of

exceptional fabric and unpredictable characters depicted by spontaneous shots. Just like in Alyssa Lazin’s artwork,

this theme is continuously present and is revealed in occasion of “Unfolding”, art exhibition edited by Aria art gallery

and presented in occasion of the VFNO in Florence. Lazin was a very successful topmodel and appeared in many

famous magazines such as Harper’s Bazaar, Elle, Mademoiselle as well as also being shot for Vogue by Oliviero

Toscani, however, she then decided to dedicate herself on the other end of the camera towards graphic art,

photography and today a poetic artist at the research for perfection that she finds during her various trips around the

work that bring her work to life (the exhibition will last until October 21st 2012, ARIA art gallery Florence). Cocktail,

presentation of t the exhibition and presence of the artist. Musical entertainment held by the flutist Alessandro Gigli.

Special product: Creation of a folder containing 4 postcards of the art pieces exposed in the gallery. Art catalogue of

the exhibition.

borgo ss Apostoli 44/46: GIUGGIU' - ANGELA CAPUTI We hope to see you in our store for the presentation of out autumn winter 2012/2013 collection. During the event

gifts will be distributed. Special product: Keychain.

2.Piazza della Signoria piazza della Signoria 4: FOSSIL

Special product: Charm Globe – Globe pendent.

3.Ponte Vecchio Ponte Vecchio 1/3: T.RISTORI

ponte Vecchio 2/6: S. VAGGI

ponte Vecchio 5: U.GHERARDI

ponte Vecchio 8: G&G GOLD

ponte Vecchio 17: F.LLI CALLAI

ponte Vecchio 18: S.TORRISI

ponte Vecchio 19: TOZZI PIERGIACOMO

In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.

ponte Vecchio 20: S. VAGGI

ponte Vecchio 22: ELISABETTA FALLACI

ponte Vecchio 23: FRATELLI PICCINI GIOIELLIERI

"Talani - I Gioielli" exhibition : dialogue between Italian design and craftsmanship with the art world. Collection of

artistic jewels dedicated to Giampaolo Talani’s poetry. Special product: A ring from the “Not Poisonous” series, silver

or brass snake made by master craftsmen.

ponte Vecchio 27/29: A. RISALITI

ponte Vecchio 31: GIOIELLERIA CARLO PICCINI

ponte Vecchio 32: FANTONI

ponte Vecchio 33/52/54: CASSETTI GIOIELLI

ponte Vecchio 34: DANTE CARDINI

Dante Cardini (http://gioielleriacardini.blogspot.it/), in occasion of the most glamorous evening of the year, will

present a capsule collection dedicated to the elegance between modern design and an exclusive Made in Italy

craftsmanship applied to the most desired object in the mobile phone industry. The jewellery shop, born in 1888, is

one of the most prestigious “creative niches”, present in one of the most representative areas of handmade

jewellery, Ponte Vecchio. For the occasion, the smartphone cover is enriched and will represent and meeting point

between tradition and innovation in three different versions: black, white and pink gold. Special product: Smartphone

customization.

ponte Vecchio 36: ART GOLD

ponte Vecchio 37/39: L. VETTORI

ponte Vecchio 39: TRADE GOLD

ponte Vecchio 41: DITTA R. FRILLI

ponte Vecchio 44: BERNARDO ANTICHITA'

ponte Vecchio 51: EVOLUTION OF GOLD

ponte Vecchio 55: SADA GOLD

ponte Vecchio 60: FRATELLI PERUZZI

4.Piazza San Giovanni piazza san Giovanni 1: GUIDORENI OTTICA

piazza san Giovanni 13: FORNARINA

From 7.00 p.m. the Fornarina store will hold a cocktail party, exclusive dj set, promotions, personal shoppers, special

guests, limited edition product, photocall, social and bloggers… Special product: mini Fornarina clutch in laminated

leathers, created in different colours and with a metal chain.

piazza san Giovanni 19: CAFFE' SCUDIERI

piazza san Giovanni 22: SWATCH

Watches from the new collection Swatch Chrono Plastic, together with the personalized sleeve, will be sold during the

event. Special product: Swatch Chrono Plastic collection, 10 models in different colours made of plastic and silicone.

5.Via Calimala via Calimala 1: ANTICA SARTORIA GUIDO SACCHI

via Calimala 11: GEOX

Instore cocktail.

via Calimala 12/14: LIU JO STORE

Liu Jo hopes to see you from 8.00 p.m. with a fun cocktail party. The exclusive limited edition t-shirt will be available

during the night of the event and anticipated the colour that we will see in the next SS 2013 collection. Come and

discover the Paros colour!

via Calimala 17: ZARA

via Calimala 38: TWIN-SET

6.Via Calimaruzza via Calimaruzza 6: 7 FOR ALL MANKIND

7.Via Dei Lamberti via dei Lamberti 13: DIESEL

8.Via Dei Pecori via dei Pecori 10: FLAVIO CASTELLANI

Special product: Cotton slub t-shirt with short sleeves. Printed logo Flavio Castellani for Vogue Fashion’s Night.

via dei Pecori 20: CASA DEI TESSUTI

via dei Pecori 23: MAX MARA

via dei Pecori 34/36/38/40: GERARD LOFT Special collabortion with Pink Memories. Special product: Celebrative t-shirt Pink Memories for Gerard Loft.

9.Via Dei Tavolini via dei Tavolini 15: ANDREA MORELLI

ANDREA MORELLI FOR VFNO 2012!

Thursday the 13th and Tuesday the 18th of September for the Vogue Fashion’s Night Out of both Rome and Florence,

the ANDREA MORELLI stores will be animated with exclusive proposals and an entertaining aperitif.

The brand will offer a cocktail to all the people that will take part in an amazing proposal but valid only for the night

of Vogue Fashion’s Nigh Out: an exceptional discount of 30% on the best seller product of the winter collection. The

high-heeled suede boot with plateau and rubber sole, decorated with a vintage buckle on the knee. The boot will be

available for 119 instead of 169 Euro. An incredible offer!

10.Via Dei Vecchietti via dei Vecchietti 22: FLOW STORE

Dj and t-shirt giveaways. Special product: Men’s/women’s cotton t-shirt.

11.Piazza Degli Strozzi piazza degli Strozzi 1: LOUIS VUITTON

piazza degli Strozzi 4/6: COLLE BERETO

Aperitif with DJ set and promotions – closing party at the end of the event. Special product: t-shirt. Sparkling wine

rosé mignon colle B. – Keychain with the Colle Bereto logo and a bottle opener.

Champagne cocktail. Special product: Bag.

piazza degli Strozzi 8: ODEON BISTRO

piazza degli Strozzi 16: EMPORIO ARMANI

12.Via Degli Strozzi via degli Strozzi 6: BOTTEGA VENETA

via degli Strozzi 7/9: PAUL & SHARK

via degli Strozzi 11/19: PATRIZIA PEPE

Cocktail with Campari X-Rated. Special photographic set ; designer presence Patrizia Bambi. Special product: White t-

shirt with exclusive graphic, as well as the Patrizia Pepe logo, created in line with the women’s collection. Only

women’s fit, one size.

via degli Strozzi 20: LUISA SPAGNOLI

Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.

via degli Strozzi 24: LA PERLA

Launch of a special LA PERLA series with a few models that will present the collection La Perla testimonials in store.

Cocktail with franciacorta.

via degli Strozzi 28: TOY WATCH

via degli Strozzi 52: MANILA GRACE

via degli Strozzi 20 : LUISA SPAGNOLI


via degli Strozzi 21: FENDI

Cocktail Campari ORANGE PASSION.

via degli Strozzi 26: UGO POGGI

Outdoor embellishments in honour of Vogue. Special product: Ceramic bottle coaster.

via degli Strozzi: DOLCE & GABBANA

via degli Strozzi e pzza 22: GIOIELLERIA BARDUCCI

13.Via Dei Calzaiuoli via dei Calzaiuoli 8: KIKO

Special product: Must-have eyes lips kit. Each kit is composed by: -Small clutch –Long Lasting Eyeshadow Stick 07 -

Automatic precision liner and Khol 716 –Extra Volume Lipgloss 10.

via dei Calzaiuoli 19: L'OCCITANE EN PROVENCE

A small cocktail will take place during the evening. Special product: A kit containing 3 lavender home-dedicated

products composed by: - 1 lavender scented candle, - 1 fragrance diffuser, - 1 lavender scented essence.

via dei Calzaiuoli 28: COCCINELLE

Cocktail for all of the guests. Special product: Leather bracelet with a metal plate with the brand’s logo.

via dei Calzaiuoli 37: FALCONERI

DJ set live/cocktail with SIGNORVINO. Special product: Give-away t-shirt.

via dei Calzaiuoli 39: MAX&CO.

via dei Calzaiuoli 43: SWAROVSKI

Live a personal styling experience: enter in the Swarovski boutique and play with the app that allows you to mix and

match the right clothes and if you accept the stylist’s suggestions, by purchasing a Swarovski set, you will immediately

receive a free subscription to the Condè Nast magazines. Special product: Bangle-mania explosion. Only for the

fantastic VFNO event, a selection of sparkling and glamorous bracelets will be available at a special price.

via dei Calzaiuoli 44: STEFANEL

Dj-set and the presence of Chiara Ferragni. Limited edition t-shirt, personalized with the print of her image.

via dei Calzaiuoli 47: FURLA

via dei Calzaiuoli 51: GOLDENPOINT

Golden Attitude event. A project based on the on the road casting with the intent of involving all the female

audience. Some male models and hostesses will take picture of people in the street with the most endearing looks.

The 10 most voted girls in each city will be published on facebook and on our website www.goldenpoint.com. The girl

that will have the highest amount of votes will be one of the girls in the Goldenpoint ADV campaign, both on the web

and on the SS 2013 catalogue.

via dei Calzaiuoli 52: MOSSA FIRENZE

Welcome aperitif. Special product: silicone rings with a natural diamond C.T. 0,02.

via dei Calzaiuoli 56: COIN

via dei Calzaiuoli 56: NESPRESSO

During the evening there will be a autumnal limited edition show tasting organized by a chef, live dj set, cocktail

party. Special product: Cotton shopping bag.

via dei Calzaiuoli 68: CALZEDONIA

Cocktail with Signorvino. Special product: metalized nail polish giveaway.

via dei Calzaiuoli 81: CARPISA

via dei Calzaiuoli 92: GIOIELLERIA MANETTI

via dei Calzaiuoli 94: STROILI ORO

Special product: Silver earrings with silver coloured glitter.

via dei Calzaiuoli 103: ARMANDO POGGI

via dei Calzaiuoli 106: FREY WILLIE

via dei Calzaiuoli 114: TIM

via dei Calzaiuoli 14/16: GUIDORENI OTTICA

via dei Calzaiuoli 32/34: LUISA SPAGNOLI


via dei Calzaiuoli 7: FARMACIA MOLTENI

Special product: Natural energy drink with elder and guaranà.

via dei Calzaiuoli 88/90: GERONICO

Giveaways.

via dei Calzaiuoli 91: GUIDORENI OTTICA

via dei Calzaiuoli 97/99: INTIMISSIMI

Cocktail with Signorvino. Special product: Giveaway metalized nail polish.

14.Via Dei Magazzini via dei Magazzini 2/4: RISTORANTE & WINE BAR "DEI FRESCOBALDI"

A wine cocktail bar will be available for guests as well as the wines produced by “Marchesi De Frescobaldi”. The

restaurant will propose a plate in honour of the event. Special product: Wine produced by “Marchesi de Frescobaldi at

the Nipozzani (Pelago – Fi) castle. The wine is called: “Nipozzano Riserva, D.O.C.G. chianti and the sale proceeds will

be donated entirely to charity.

15.Via Dei Tornabuoni via dei Tornabuoni 3: ERMENEGILDO ZEGNA

via dei Tornabuoni 5: POMELLATO

via dei Tornabuoni 14: SALVATORE FERRAGAMO

Chocolate and bubbles (tiny chocolate shoes that replicate the Rainbow wedge). Special product:

Special product: Shopping bag created with a high-tech material with the same colours utilized for the Rainbow wedge

(suede multicoloured wedge created for Judy Garland in 1938). Lettering inside the bag demonstrates its Limited

Edition. Presentation of silk and ties within the shop during the event as well as the demonstration of “100 ways to

wear a foulard” held in the women’s boutique.

via dei Tornabuoni 18: CARLA G.

Special product: T-shirt.

via dei Tornabuoni 19: ANTICA ERBORISTERIA INGLESE

via dei Tornabuoni 19: EMILIO PUCCI

Cocktail with CAMPARI ORANGE PASSION.

via dei Tornabuoni 29: BURBERRY

Cocktail.

via dei Tornabuoni 35: SERGIO ROSSI

Instore cocktail.

via dei Tornabuoni 60: TOD'S

Cocktail.

via dei Tornabuoni 67: PRADA

via dei Tornabuoni 69: ANNE FONTAINE

via dei Tornabuoni 97: HOGAN

Special product: Fabric shopping bag.

via dei Tornabuoni 101: FANI GIOIELLI

DJ/live music, cocktail. Presentation of the Fani jewellery line (“INDELEBILE” Precious skin sensations),

via dei Tornabuoni 25: TIFFANY & CO.

Cocktail – during the evening there will be the presentation of the new collection Tiffany 1837 in rubedo metal, the

new rose colour material created by Tiffany & Co. in occasion of its 175° anniversary.

via dei Tornabuoni 43/44: ARMANI JUNIOR

via dei Tornabuoni 48: GIORGIO ARMANI

via dei Tornabuoni 49: SAVE THE QUEEN

Special product: Printed scarf.

via dei Tornabuoni 56: BULGARI

via dei Tornabuoni 59: DIOR

via dei Tornabuoni 6: OLFATTORIO

via dei Tornabuoni 66/68/70: MAX MARA

via dei Tornabuoni 7: DESMO

Clutch in different materials/colours.

via dei Tornabuoni 76: LOCMAN

via dei Tornabuoni 83: ROBERTO CAVALLI

via dei Tornabuoni: BOTTEGA QUATTRO

via dei Tornabuoni: IL GUFO

Organization of a photographic set to take pictures of mum clients with their children. The photo will then be made

downloadable in high resolution starting for the following day of the event on Il Gufo website. Special product: Fabric

bag.

16.Via Del Corso via del corso 36: BAR CHIAROSCURO

via del corso 45: ROSSELLA CARRARA

Painting exhibition with cocktail party and mime show.

via del corso: DIXIE

via del corso 66: MONNALISA

Special product: Monnalisa cotton bag. Candy bar and dj.

via del corso 43: SARAH PACINI

New A/W collection – live music and aperitif in collaboration with Opi America – specialized Light Blue Line Nail and

Spa personnel. Special product: t-shirt + Opi make up product.

via del corso 44/46: CAFÈNOIR - THE GLAM STORE

via del corso 42: RISTORANTE IL PAIOLO

Like fashion transforms materials we bring colours and perfumes to our tables. Special product: Bottle lt. 0,500 with

case, “Moscadello di Montalcino” nardi.

via del corso 58: ALE' VIOLA

New sports ACF Fiorentina item.

via del corso 64: YAMAMAY

via del corso 64: NERO GIARDINI

via del corso 97: BRASCHI

via del corso 34: GINGER

via del corso 38: QUINTESSENCE

Dark coloured cocktail. Special product: White t-shirt with lace fluorescent pocket. Creation of a special tag that

shows that the product is a special edition for VFNO and that part of the proceeds will be given in favour of the Emilia

Romagna earthquake victims.

via del corso 30/32: GLI STUZZICHINI DEL CORSO

17.Via Del Parione via del Parione 13: MALIPARMI

via del Parione 19: PIZZICHERIA MARIANO

via del Parione 22: VERTIGO

Cocktail and presentation of the new A/W 2012-2013 collections.

via del Parione 47: ELIO FERRARO GALLERY/STORE

Cocktail.

via del Parione 10: DIECIROSSO ATELIER DI ARCHITETTURA

via del Parione 12: NAO DO BRASIL

via del Parione 26: ROSE'S

Photographic show presented for the occasion, aperitif, red cocktail (non-alcoholic drink, 5 Euro to donate to the

populations affected by the earthquake). A la carte menu. Special product: Dinner-aperitif.

via del Parione 59: ANICHINI

via del Parione 31/33: IL BISONTE

Orono Ricci and Vittoria Romei art exhibition.

18.Via Del Proconsolo via del Proconsolo 3: GRAND HOTEL CAVOUR

Come and discover one of the most beautiful panoramic terraces in the Florentine centre. The exclusive American

bar, in occasion of Vogeu Fashion’s Night Out, proposes a special event with Djset, Tuscan wine tasting as well as

classic drinks in a breathtaking setting!

via del Proconsolo 14: MARITHE' FRANCOIS GIRBAUD

via del Proconsolo 43: DE HERBORE

Cocktail with distribution of gifts of the perfume line present in store.

via del Proconsolo 1: A PIEDI NUDI NEL PARCO

19.Via Della Condotta via della Condotta 43: ROMEO 1931

20.Via Della Vigna Nuova via della Vigna Nuova 88: MARIOLUCAGIUSTI

Cocktail and installation by Alessandro Moradei in Piazza Goldini, created with kaleidoscope-like objects made of

plastic.

via della Vigna Nuova 14: CESARE PACIOTTI

via della Vigna Nuova 15: BP STUDIO

via della Vigna Nuova 17/19: ZADIG & VOLTAIRE

via della Vigna Nuova 24: EMILIO CAVALLINI

Opening of the, entirely renovated, Emilio Cavallini boutique as well as the presentation of worldwide on-line store.

During the evening there will also be a preview of the men’s wear cult edition, inspired by the 80’s. Special product:

Tights.

via della Vigna Nuova 27: BOGGI

via della Vigna Nuova 30: BRACCIALINI

Cocktail CAMPARI MIXX RED with DJ SET.

In collaboration with Warner Bros. for DC Entertainment, celebrates the arrival of the last episode of the trilogy from

the Dark Knight by Christofer Nolan “TheDark Knight Rises” with a new iconic clutch “Dark Bag” inspired by Catwoman

, in a special limited edition, during VFNO.

via della Vigna Nuova 32: BALDININI

Baldinini cocktail. Special product: Limited edition t-shirt VFNO 2012.

via della Vigna Nuova 47: BRUNELLO CUCINELLI

Cocktail for all the guests and presentation of the Autumn-Winter collection.

via della Vigna Nuova 49: MONTBLANC

via della Vigna Nuova 56: MARTINO MIDALI

Presentation of the new art a porter scarves/cocktail/photographic corner for whoever wants to take pictures during

the event. Special product: Art à porter scarves: a special editions of woollen scarves for Vogue Fashion’s Night Out,

only a limited amount. As if they were dyed, creased, decorated, hand-painted with antique colours, rusted over

time, in shades of green and brown: from faded musk, to red brown and opal white.

via della Vigna Nuova 62: SUTOR MANTELLASSI

via della Vigna Nuova 75: W.P. STORE

via della Vigna Nuova 80: FONT

Aperitif.

via della Vigna Nuova 84: CONTROLUCE

Drinks.

via della Vigna Nuova 88: RECOGIO'

Designer presence + cocktail. Special product: “Fabiana Filippi” – women’s knitwear.

via della Vigna Nuova 91: ANDREA SASSI

via della Vigna Nuova 36: GUTTERIDGE

Cocktail.

via della Vigna Nuova 45: GIANFRANCO LOTTI FIRENZE

via della Vigna Nuova 50: ETRO

Campari MIXX RED cockail with the presence of the designers. Special product: Cotton scarf with a paisley print.

via della Vigna Nuova 51: SARTORIA ROSSI

Cocktail – the tailor opens its doors to the public and tells a story through its fabric and tailored pieces. Special

product: Personalized keychain.

via della Vigna Nuova 57: GHERARDINI

OFFICIAL COCKTAIL sponsored by CAMPARI Orange Passion with DJ SET. Special product: FLAT BAG in limited edition,

created with the iconic ribbed material and revisited in four exclusive colours. An incredible opportunity to re-live

and discover Gheradini’s fashion world and to purchase one of the collectible accessories in memory of a magical

Vogue Fashion’s Night Out 2012.

via della Vigna Nuova 93/95: FRATELLI COPPINI

21.Via Pellicceria via Pellicceria 22: MONTGOMERY

22.Via Por S. Maria via Por S. Maria 27: REPLAY

Music & drinks. Special product: T-shirt.

via Por S. Maria 60: NERO GIARDINI

via Por S. Maria 76: GUYA

via Por S. Maria: H&M

Presence of DJ. Special product: Turquoise/black clutch.

via Por S. Maria 13: GUIDORENI OTTICA

via Por S. Maria 41: GUIDORENI OTTICA

23.Via Porta Rossa

via Porta Rossa 8: APPEAL

via Porta Rossa 41: ALPHA STUDIO

Lounge cocktail offered by Alpha Studio to celebrate the new store opening. Special product: Vacuum-packed t-shirt

customized with our logo.

via Porta Rossa 45: QUERCIOLI & LUCHERINI

via Porta Rossa 60: ALISI GIOIELLI

via Porta Rossa 64: NANNINI via Porta Rossa 66: MATTOLINI DANIELE

via Porta Rossa 69: OTTINO

via Porta Rossa 76: IL PAPIRO

via Porta Rossa 99: PAMPALONI

RETROGUSTO – Sex appeal from the past. Silver and wine are essential during this special night.

via Porta Rossa 107: SPAZIO A

via Porta Rossa 14: ALCOZER & J

Promotional corner shop.

via Porta Rossa 16: MISS TRENCH

via Porta Rossa 21: NOMINATION

Nomination celebrates its 25° birthday with the debut of the new line called Composable – the composable bracelet is

the brands bestseller at the moment – realized entirely in silver: Silvershine Composable Collection. Special product:

Necklace with steel chain and plexiglass heart-shaped pendent, on which the VFNO logo is printed.

via Porta Rossa 3: NAPAPIJRI

A limited edition Napapijri scarf will be on sale during the event.

via Porta Rossa 56: BARONI

via Porta Rossa 75: COSTANTINI

via Porta Rossa 83: ASPESI

via Porta Rossa 87: BERNARDO

via Porta Rossa 95: V' STORE

via Porta Rossa 107: SPAZIO A

24.Via Roma via Roma 8: MIU MIU

via Roma 20: MISS SIXTY

Sushi dinner and cocktail party.

via Roma 15/17: STEFANEL

Dj-set and the presence of Chiara Ferragni. Limited edition t-shirt, personalized with the print of her image.

via Roma 19: LUISAVIAROMA

Special product: Broach by Delfina Delettrez. Samsung special flip cover

via Roma 23: LE SILLA

via Roma 12/16: EREDI CHIARINI

Terrace cocktail with high quality products.

via Roma 26/28: PINKO

Cocktail with Campari, X-Rated. Special product: Metal fluorescent bracelet with silver charms. The charms represent

each city in which Pinko takes part in the VFNO.

via Roma 5: MASSIMO DUTTI

Cocktail for all the clients. Special product: A notebook to each guest that purchases an item.

25.Via Tosinghi via Tosinghi 5: MONOLOCALE 5

Event with music and cocktails.

via Tosinghi 14: MALLONI

ONE NIGHT, ONE OUTFIT - MALLONI FOR VFNO 2012

In occasion of Vogue Fashion’s Night Out in Milan and Florence, the Malloni boutique will present “One Night, One

Outfit” initiative: the participants will have the opportunity to create the customized Malloni total look, becoming

models for one night and immortalised by our photographer. In this way the shop windows will be literally transformed

into a real fashion set along the hair stylists and make-up artists. The most appreciated and voted contestant will

appear on the brand’s social page (facebook: Malloni Milano and Malloni Firenze) and will also receive a bonus of 500

Euro to spend within the stores.

via Tosinghi 18: ELISABETTA FRANCHI

Organization of a photocall to project the guests in a special VFNO thought of by the brand and balloons as a photo

accessory or “souvenir” of the event. Organization of a cocktail to entertain guests and a playlist created exclusively

for the evening. Special product: Made in Italy leather clutch with zip, clock print and a tassel.

via Tosinghi 18: NR RAPISARDI

Collaboration: Fratelli Piccini Gioiellieri and NR Rapisardi with street artists for that will underline the Florentine art

and craftsmanship. Special product: Multicoloured vintage low boot with or without jewel created by “Fratelli Piccini

Gioiellieri”.

via Tosinghi 31: BEAYUKMUI

via Tosinghi 33: SARABANDA

Launch of the “Play & Win” Sarabanda contest. During the event children will be able to sing with a karaoke the

Sarabando song and with the purchase of an item they automatically take part in the contest. Animation/Dj will

entertain the evening.

via Tosinghi 7: SANDRO P2

Special product: T-shirt with logo of the brand.

via Tosinghi 8/10: ELENA MIRO'

Cocktail. Special product: Suede clutch.

via Tosinghi 46: PRIVILEGE

Bags, accessories, gadgets on sale.

via Tosinghi 52: VALENTINO

26.Via Vacchereccia via Vacchereccia 12/14: LA BADIA

27.Via Della Spada via della Spada 10: CAFFE' GIACOSA ROBERTO CAVALLI

via della Spada 22: ANTICA MACELLLERIA DI CATERINI GIORGIO

via della Spada 24: FALIERO SARTI

Designer presence.

via della Spada 34: MIO

In collaboration with Essential, a lounge area with couches and coffee tables created with recycled paper. Special

product: Recycled paper shopping bag.

via della Spada 38: APROSIO & CO.

Season portraits. Stacey Winter’s Gouaches depicted in Antonio Quattrone’s photography.

via della Spada 18/20: PARODY

via della Spada 19: OTTOD'AME

"SPOOL UP YOUR NAME" is a sartorial performance. Three seamstresses placed in the shop window will decorate

ottod’Ame’s VFNO t-shirts. You come in the store, choose a t-shirt and book the name or word you want embroidered:

you also have the opportunity to watch them sew in the shop; from the shop window; or even come back later to pick-

up the finished product; each t-shirt is unique. Each t-shirt exudes hand-made. Each person chooses the

customization: lettering, design, word and colour of the thread. Special product: White cotton t-shirts per VFNO

personalization on the back. The t-shirts sold will be customized in store and sewed by hand by real seamstresses.

via della Spada 28: EFG GUANTI

Cocktail. Special product: 100% cotton knitted women’s gloves.

via della Spada 37: BAR SAN PANCRAZIO

via della Spada 50: TIP TAP

via della Spada 9: DR VRANJES

via della Spada 41/56: CHIAVACCI ANTICHITA'


28.Piazza Della Repubblica piazza Repubblica 27: LIBRERIA EDISON

piazza della Repubblica 1: LA RINASCENTE

The store will light up with magic and special events, exclusive previews and limited edition products sold to support

the cause chosen by VFNO (earthquake victims of Emilia Romagna)

brand event Limited edition product

Chantelle Clutch

Back label T-shirt

Triumph Underwear

Wolford Bracelet/ankle-bracelet

AW Accessories Lam Clutch, Lam Bandolier, North

South Shopping

Desigual

MMissoni Music headphones

GuessJ/Accessori Bag

Piazza Sempione Bag

Giuseppe Zanotti Design Proceeds of sales from the event

Bally Keychain

Canali Scarf

Sartoria Italiana Three dress shirts

T-shirt T shop t-shirt

Fendi Kids Hat

Fay Junior Bracelet

La Priairie Night deluxe kit

sisley Phyto maskara ultra stretch

Muji Opening of the new“Muji to go”-

hostesses dressed in original kimonos

will distribute the exclusive shopping

bag.

Aroma diffuser

Milano Design Merchandising Line

Chanel Coco Gold: presentation of the new

perfume. Giveaways, colour, music.

Mac Styleseeker: live performance of the

senior artist Michele Magnani –

Styleseeker ethnic dresses.

Dior Theme make up by Davide Frizzi:

couture look

The Food Hall on the 7°floor proposes special menus and tastings dedicated to Emilia Romagna and devolving part of

the sales in favour of the initiative sustained by VFNO:

Maio Restaurant Bolognese pasta with Parmesan fondue.

Be steak Grilled Borgotaro mushrooms, thyme and Parmesan

cheese.

Juice Bar Centrifuged pears from Emilia Romagna, accompanied by

a tasting of Parmesan cheese.

Il Bar Parmesan cheese risotto.

My Sushi Tataki Maguro Modena Style

Obikà Mozzarella Bar Tortelloni filled with pumpkin ragù.

YN Vineria Sangiovese di Romagna superiore Vigna di Cambro 2010.

Tenuta poggio Pollino with pistachio mortadella and

Parmesan cheese.

piazza della Repubblica 1: ZARA

piazza della Repubblica 2: MORESCHI

piazza della Repubblica 35: CAFFE' PASZKOWSKI

piazza della Repubblica 39: CAFFE' GILLI

piazza della Repubblica 46: HUGO BOSS

piazza della Repubblica 43/45: FRATELLI ROSSETTI

The theme of the Vogue Fashion’s Night Out will be Marilyn Monroe, common denominator of the event that will be

held in the Fratelli Rossetti boutiques in Milan, Rome and Florence. An icon that Fratelli Rossetti wanted to honour

this year with the participation of the international gallery called “Tribute to Marilyn, a project of the artist

Alessandro Gedda. For the occasion of the fiftieth anniversary of the actress’s death, Fratelli Rossetti, has moreover

created a limited edition décolleté: the Lady Brera, the main model that will appear in the next fall-winter collection

2012-2013, also created in a crocodile version in the colour “red Marilyn”. For Vogue Fashion’s Night Out the shop

windows will be furnished the an art piece an sculpture of the Lady Brera created by the artist Alessandro Gedda.

There will also be a corner dedicated to the Nail’s Spa where the clients will be able to have their nails done with red

nail polish, just like Marilyn Monroe. Special product: Bag in PVC with the image of Marilyn Monroe.

In Città borgo Ognissanti 12: BH SALON

borgo Ognissanti 31: ALESSANDRO ROMANO


borgo Ognissanti 16: SIGNORIA


borgo Ognissanti 36: ROMANO SIMONE


borgo Ognissanti 37/39: SANTA LUCIA ANTICHITA'


borgo Ognissanti 64: FLORENCE ART GALLERY - GALLERIA FIORENTINA D'ARTE


borgo S. Lorenzo 43: GUIDORENI OTTICA

piazza Antinori 10: ERMANNO SCERVINO

Cocktail. Special product: Crochet necklace print t-shirt.

piazza Antinori ang via Tornabuoni 10: TOMMY HILFIGER

Presentation of the FW 2012 collection and cocktail Campari ORANGE PASSION. Special product: Silk suit pochette and

a small neck scarf.

Via degli Speziali 7: CALVANI

Cocktail. Special product: T-shirt with our logo.

Via degli Speziali 3/5: MCS

Cocktail. Special products: T-shirts.

Via degli Speziali 9/11: GUESS

via dei Fossi 11: ANTICHITA' DEI BARDI


via dei Fossi 13: IL CANCELLO


via dei Fossi 26: GALLERIA FRILLI


via dei Fossi 31: VELONA ANTICHITA'


via dei Fossi 33: ANTICHITA' BACARELLI


via dei Fossi 38: SALVATORE GIANLUCA


via dei Fossi 42: ALMEHAGEN ANITA


via dei Fossi 61: FRASCIONE ENRICO


via dei Fossi 7/b: ROBERTO INNOCENTI s.a.s. DI PATRUSSI DONATA E C.


via Panzani 30: MONTEZEMOLO

Aperitif

via Panzani 31: OVS

Pyjama party with DJ set, special guests: La Pina and Diego. Cocktail Campari ORANGE PASSION. Special product: Maxi

tank-top "TI PER TE" in four colours.

via Panzani ang via dei Bianchi: MARINA RINALDI

Cocktail. Marina Rinaldi presents to the public her elegant autumn-winter 2012 collection. Cocktail party. Special

product: 3 broaches in fumé crystal, 2 of which are the same (flower shaped) and the third resembles a butterfly.

via Maggio 13: GIOVANNI PRATESI ANTIQUARIO


via Maggio 22: TETTAMANTI MASSIMO


via Maggio 30: PAOLETTI PAOLO


via Maggio 34: LISA DE CARLO


via Maggio 40: TORNABUONI ARTE


via Maggio 41: CAPUZZO GIULIANO

via Maggio 45: ASIA OCCIDENTALE

Cocktail and tasting organized by a sommelier; Tuscan products and wine from the Fattoria Le Masse of Barberino Val

d’Elsa – first edition OCG Chianti. Special product: Natural canvas shopping bag with Yin and Yang designs.

via Maggio 5: FRASCIONE ARTE


piazza degli Ottaviani 17: MORETTI


Piazza del Mercato Nuovo 6/7: VENCHI

Piazza san Felice 10: MARLETTA ALESSANDRO


event.Piazza Rucellai 9: COMPTOIR DES COTONNIERS

Vie Bocca di Leone 88/89: EMPORIO SAN FIRENZE

Via Copernico 39/43: ALBERGHINI MARIO


Via Dante Aligheri 18: SIA

Via de Cerretani 46/48: PROMOD

Via dei Cerchi 1: GENTEN

A small cocktail for clients, inviting them to view the warm and historic feel of the building, as well as the genuine

and precious bags that are present in the store. Mauro, the craftsman, will work on small demonstrations and

customizations of the purchased items as well as the ones still present in store.

Via dei Conti 4: UB

UB and via de' Conti dedicate a fun shopping to VFNO. The event will take place in the characteristic place where

people will be able to listen to a jam session, drink “healthy” cocktails and purchase Ecofriendly bags/plants. Special

product: Eco friendly bag created especially for the event. A hand-dyed shopping bag with phrases concerning the

theme of the charity, the earthquake victims in Emilia Romagna. 20% of the sale proceeds will be donated to the

populations in Emilia Romagna.

Vie dei Lamberti 13: DIESEL

Via del Fico 3: MICHELE CHIOCCIOLINI

In occasion of Vogue Fashion’s Night Out 2012, the designer from Florence Michele Chiocciolini presents a small

bag/clutch collection in limited edition with an exclusive M.C. design. The presentation will be accompanied by

cocktails and live music as well as the presence of the designer in the new atelier/concept store; an old stable next to

the historic Piazza Santa Croce. Special product: 4 bags, 3 clutches with design/prints by Michele Chiocciolini (canvas

prints), 2 clutches with magnetic buttons and 1 with a zip. 1 leather shopping bag.

Via del Moro 36: ANTICHITA' GONNELLI


Via del Sole 30: PINTUCCI GABRIELE


Via di Santo Spirito 11: BORALEVI ALBERTO


Via di Santo Spirito 9: KK


Via Guicciardini 2: GUIDORENI OTTICA

Via M. Palmieri 29: ROBERTO INNOCENTI s.a.s. DI PATRUSSI DONATA E C.


Via Martelli 10: SEPHORA

Make-up artists at disposal for a special VFNO look.

Via Rapallo 32: RUCOLINE

Via Romana 136: CINELLI MARZIO


Via Senese 83: MICCIO ANTONINO


Via Cavour 2: FRETTE

Via Pietrspiana 67/R: SOTTO SOTTO – FASHION OUTLET

Lungarno Corsini 14: RIVALTA CAFE

SPECIAL EVENTS

The first edition of the VFNO Florence edition takes place at Palazzo Vecchio courtyard at 7.00 p.m.

Samsung, customized limited edition covers of the Galaxy S III in collaboration with fashion designers. This strongly

desired technologic accessory is growing in popularity all over the world and will be sold only in the designers

boutiques in Milan, Rome and Florence. Moreover, Galaxy S III limited edition flip covers will be customized by three

emerging talents (Leitmotiv, Shourouk, Stella Jean) and presented to the public in the Luisa via Roma store. Part of

the proceeds of the sales of the phone+covers will be donated to the charity selected by VFNO.

Citroën, will organize a preview of the new convertible version of the CITROËN DS3. CITROËN DS3 is extremely

customizable , therefore, there is a natural tendency to associate it with the fashion world. In the magnificent Piazza

Strozzi, the convertible CITROËN DS3 will come to life thanks to a particular installation of video mapping that will

leave the audience breathless. First projection at 9.15 p.m.

Campari, official VFNO drink since the first edition and will offer its famous aperitif in selected stores

Lavazza, for the occasion will present a Limited Edition Lavazza ¡Tierra! for Africa signed by Marni, Cavalli, Missoni,

Etro, Moschino. The world-renowned designers that took part in the project have welcomed Lavazza and Fashion for

Development’s stimulus and have literally dressed, with their own unique style and creativity, the Lavazza can

¡Tierra! Its coffee mixture come from a 100% eco-sustainable cultivation. Come visit the Lavazza corner in Piazza

Repubblica

The multimedia retailer QVC Italia produced for the second consecutive year the exclusive official VFNO t-shirt: from

this year the t-shirt will also be available in selected news-stands in Milan, Florence and Roma that will sell, only the

night of the VFNO, the Vogue edition with the official t-shirt. The t-shirt will also be sold on the television channel

QVC Italia and on the website www.qvc.it. QVC airs on the Digitale Terrestre and tivùsat (channel 32), Sky (channel

475).

Eyelash party for a XXL look and new Sephora Purple Look 2012/2013 make-up, both day & night version: try it on at

Sephora

CHIOSTRO PALAZZO ANTINORI: for the event the “chiostro” will host Fashion Flash Farm by Tamara Nocco,

temporary store that gives space to emerging designers

The Antiquarians Assocation of Firenze welcomes VFNO by inaugurating the arte in vetrina event that will take place

until September 22nd.

The roundabout in Piazza Goldoni will light up for the fashion event

Via Spada will welcome guests with a special atmosphere

A special thanks to:

Stores, events, products VFNO 2012 FLORENCE September...

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