Smau Milano 2011 Marco Cilia

of 23/23
1 Milano, 19 - 21 ottobre - Fieramilanocity Orizzonti futuri della web analytics Marco Cilia
  • date post

    07-Dec-2014
  • Category

    Technology

  • view

    590
  • download

    1

Embed Size (px)

description

Orizzonti futuri della Web Analytics

Transcript of Smau Milano 2011 Marco Cilia

  • 1. Orizzonti futuri della web analytics Marco Cilia

2. GLI ALBORI DELLA WA 3. La web analytics nasce insieme al web 4. 5. 60 vendor US pre-bolla -> 35 6. 2003 7. 2005

  • Effetto dirompente sul mercato:
  • Web analytics per tutti e pressione sui vendor
  • Alcuni di essi vanno in crisi

8. Fase di consolidamento 9. Oggi

  • Pochi grandi player. Pi player piccoli, per nicchie
  • Js + cookies. Partita si gioca su feature
  • La crisi non intacca il mercato, anzi
  • Privacy issues (es: Google vs Germania)

10. Domani 11. Privacy 12. Privacy - Facebook

  • http://www.zdnet.com/blog/facebook/facebook-tracks-you-online-even-after-you-log-out/4034
  • Facebook tracks you online even after you log out
  • By Emil Protalinski | September 25, 2011, 2:59pm PDT
  • Summary: Think logging out of Facebook means the social network cant track what youre doing online? Think again.

13. Privacy Flash cookies

  • http://www.wired.com/epicenter/2009/08/you-deleted-your-cookies-think-again/
  • Flash cookies are relatively unknown to web users, and they are not controlled through the cookie privacy controls in a browser. That means even if a user thinks they have cleared their computer of tracking objects, they most likely have not.

14. Privacy - futuro Obbligo per i vendor di soluzioni WA a implementare il supporto a soluzioni specifiche Do Not Track potenziato 15. ESEMPI DELLE DIFFICOLTA

  • Facebook 'Like' Button Declared Illegal In Germany( http://www.huffingtonpost.com/2011/08/19/facebook-like-button-illegal-germany_n_931652.html )
  • Facebook facial recognition software violates privacy laws, says GermanySocial network must stop program and delete data already collected on users or face fines up to 300,000, says official ( http://www.guardian.co.uk/technology/2011/aug/03/facebook-facial-recognition-privacy-germany )
  • Achtung! Google Analytics is illegal, say German government officials( http://eu.techcrunch.com/2009/11/24/google-analytics-illegal-germany/ )
  • Google Abandons Street View in Germany( http://www.pcmag.com/article2/0,2817,2383363,00.asp )

16. Cookies

  • Cancellazioni volontarie e involontarie
  • Vanificano tentativi di pesare i visitatori
  • Soluzione costringere gli utenti a loggarsi
  • Oppure cookies in the cloud (Chrome OS)?

17. Multisession 18. Multisession - MCF 19. Mobile

  • Tracciare correttamente sito mobile
  • Tracciare le app (con/senza integrazione al sito)
  • Android SDK con sorgente campagna download

20. Tag management

  • Iniziare con un sistema di WA facile
  • Proseguire pu essere complesso
  • La sfida semplificare la gestione dei tag, senza esternalizzarla

21. Social Network

  • Social monitor realt
  • Brand sentiment, engagement, demografia e geo, influencer e relazioni tra utenti
  • Return Of Influence
  • Tutto su piattaforme terze

22. Integrazione 23. Grazie www.goanalytics.info blog.tambuweb.it it.linkedin.com/in/marcocilia www.facebook.com/goanalytics twitter.com/goanalytics Marco Cilia