Rovescia l'Imbuto, il SocialNeuroMarketing in azione

Rovescia l’Imbutocrea eVangelisti

http://www.flickr.com/photos/brentdanley/2205021283/sizes/o/in/photostream/

5.000.000 2.000.000 1.000.000 250.000 35.000anni fa

5 milioni di anni fa

Neo-Cortex


Neo-CortexCervello Limbico


250 milioni di anni fa.


Neo-CortexCervello Limbico


Old Brain

3 Neo-Cortex5 milioni di anni fa

PENSA


Cervello LimbicoSENTE

250 milioni di anni fa.Old BrainDECIDEuno

6 stimoli per l’Old Brain

Attira l’interesse

Crea Clienti soddisfatti

Fan-Economy

Rovescia l’imbuto

Crea eVangelisti

NOI

Conc 1

Conc 2

Conc 3

Conc 4

0 17,5 35 52,5 70

4

7

14

37

67

% Engagement = Parlano / Mi Piace Totale

UN CASO REALE

Neuro Posting

http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/

Tweets that contain less than 100 characters receive 17% higher engagement than longer Tweets.

Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.

Neuro Posting

http://www.flickr.com/photos/pedromourapinheiro/2022655147/lightbox/

Neuro Posting

http://www.flickr.com/photos/devos/2849888255/sizes/l/in/photostream/

Neuro Posting

http://www.flickr.com/photos/myklroventine/3261364899/sizes/o/in/photostream/

Neuro Posting

http://www.flickr.com/photos/zara/12597761/sizes/o/in/photostream/

Storytelling

Neuro Posting

Tweets with image links (such as pic.twitter.com, yfrog.com, instagr.am and twitpic.com) have engagement rates two times higher than Tweets without image links.

Maurizio Battelli@maubatt

Rovescia l'Imbuto, il SocialNeuroMarketing in azione

Business

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