Play Machinima Law

46
PLAY PLAY MACHINIMA MACHINIMA LAW LAW Profili e Problematiche dei Profili e Problematiche dei diritti di proprietà industriale diritti di proprietà industriale e intellettuale in rete e intellettuale in rete Firenze, 21 maggio 2010 Firenze, 21 maggio 2010

description

Presentazione convegno 21 maggio 2010 organizzato da AMADIR: "Profili e problematiche dei diritti di proprietà intellettuale e industriale in rete"

Transcript of Play Machinima Law

Page 1: Play Machinima Law

PLAY PLAY MACHINIMAMACHINIMA

LAWLAW

Profili e Problematiche dei Profili e Problematiche dei diritti di proprietà industriale diritti di proprietà industriale

e intellettuale in retee intellettuale in rete

Firenze, 21 maggio 2010Firenze, 21 maggio 2010

Page 2: Play Machinima Law

Transformative Play

Page 3: Play Machinima Law

“Lungi dall'essere meri consumatori di testi preconfezionati, un numero consistente di videogiocatori utilizzano i videogame come piattaforma, strumento espressivo, veicolo per produrre racconti, testi e performance” (H. Lowood, La cultura del replay. Performance, spettatorialità, gameplay)

Page 4: Play Machinima Law

Machinima. 1. Tecnica di produzione cinematografica in tempo reale applicata all’interno di spazi virtuali interattivi in cui i personaggi e gli eventi possono essere controllati dall’uomo, da copioni o da intelligenze artificiali.

Page 5: Play Machinima Law

Giocatore/atleta

Giocatore/regista

Page 6: Play Machinima Law
Page 7: Play Machinima Law

(1)

Page 8: Play Machinima Law

“Perhaps the most unusual thing

about machinima is that none of its creators are in

jail” (Clive Thompson, The Xbox auteurs, New

York Times, 2005)

Page 9: Play Machinima Law

Copyright Wars

Page 10: Play Machinima Law

War on terror

Page 11: Play Machinima Law

T e r r o r i s t i

Page 12: Play Machinima Law

Machinima land

Page 13: Play Machinima Law
Page 14: Play Machinima Law

Not B/C

Page 15: Play Machinima Law
Page 16: Play Machinima Law

But B/C

Page 17: Play Machinima Law

“There are people out there who

would never ever heard about Halo without Red vs.

Blue”

Page 18: Play Machinima Law
Page 19: Play Machinima Law

Microsoft

Page 20: Play Machinima Law

Free License

Page 21: Play Machinima Law

R/W Culture

valore aggiunto

Page 22: Play Machinima Law

Microsoft

Page 23: Play Machinima Law

2007

Page 24: Play Machinima Law

Game Content Usage Rules

Page 25: Play Machinima Law

Few weeks later

Page 26: Play Machinima Law

Blizzard Entertainment

Page 27: Play Machinima Law
Page 28: Play Machinima Law

Letter to the machinimators of the world

Page 29: Play Machinima Law

Under-enforcing copyrights

Page 30: Play Machinima Law

i,e,

Page 31: Play Machinima Law
Page 32: Play Machinima Law

Sponsoredmachinimacontest

Page 33: Play Machinima Law

(2)

Page 34: Play Machinima Law

Derivativeworks?

Page 35: Play Machinima Law

“It's puppetry, basically”(The Xbox auteurs, New York Times,

2005)

Page 36: Play Machinima Law
Page 37: Play Machinima Law
Page 38: Play Machinima Law

Transformative Play

Page 39: Play Machinima Law

1995

Page 40: Play Machinima Law
Page 41: Play Machinima Law

Edge of

darkness

Page 42: Play Machinima Law
Page 43: Play Machinima Law

What I wanted was a mission. And for my sins they gave me oneThey brought it up just like room serviceCause everyone gets what they want (edge of darkness)

Page 44: Play Machinima Law

Everyone gets everything he wants. I wanted a mission, and for my sins they gave me one. Brought it up to me like room service. (Apocalypse now)

Page 45: Play Machinima Law

Derivativework?

Page 46: Play Machinima Law

Grazie per l’attenzionelet's stay in touch ;-)

Avv. Marco ScialdoneEMAIL: [email protected]

PEC: [email protected]: www.computerlaw.it

BLOG: http://scialdone.blogspot.comMSN: [email protected]