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Confectionery is the set of

food items that are rich in

sugar.

Modern usage may include

substances rich in artificial

sweeteners as well.

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market size growth(%)

World 41 billion 12% pa

India 3 billion 9% pa

India has 7.32 % share in worldconfectionary market.

India has 20th rank in world market and

Per capita consumption 200gm per year.

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Topmost are(out of 38 companies)

Mars

Nestl

Cadbury

Ferrero Group (Ferrero)

Kraft Foods

Perfetti Van Melle (Perfetti)

Lindt & Sprngli (Lindt)

Meiji Holdings (Meiji Seika) Lotte

CADBURY

Nutrine

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Came in India 1994

Head office Delhi

Owner & CEO SAMEER SUNEJA Rank (India) 1st

Plants 3 ( Maneser, Tamilnadu,

and Rudrapur ) Turnover 1200 cr.

market share 30%

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Market share of

centerfresh is 35%.

Market share ofalpenliebe is 80%

share of 20%

in candies.

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Chewing Gums price starts with Rs1

Candy prices are Rs .5, Rs 1

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5,000 distributors service.

7,00,000 outlets across the country.

40% of the volume from towns. eyeing new retail options like juice

corners, fruit stores & vegetable vendors.

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Advertising

Perfetti puts humour , emotion

bizarreness and fun. Zubaan par rakhe lagaam (for centre fresh)

Dobara mat puchna( Chlor-Mint) and

Dimag ki batti jala de (for Mentos)

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Segmentation

demographical

geographical

psychological Target age group

chewing gum 5-25 year

mint candy 5-40 year

candy & toffies 5-16 year

Positioning

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Parle - Kismi

Cadburys - Eclairs

Melody - Poppins and Mango Bite

Ravalgaons - Mango Mood and Pan Pasand Lotte - Coffy Bite and Lacto King

Nutrine - Maha Lacto

ITC - Candyman

Dabur - Hajmola

Wrigley - Boomer and orbit

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Digestive candy

-Chater Pater

Claires segment-Chocoliebe, Eclaires

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Increase in suger price

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It emphasized on product

portfolio, distribution network, brand

building & product mix

I. Distribution

II. Advertising

III. Customer satisfaction

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Just entered into snacks business.

brand name STOP NOT

Golz' and Diskets

flavours thai chilli',

tomato chutney'mad masala

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