Nicola Brisotto: GoWar

lunedì 19 dicembre 11

Gowar Intro


Gowar Team! Hi I’m Nicola! Hi I’m Francesco!

Nicola BrisottoSoftware Engineer and freelance since 2009, he is specialized in mobile and web development

and is now the CTO of Gowar.

Francesco MancusiElectronic Engineer and Image Scientist, he is

working on GoWar with enthusiasm as a designer and developer, which he contributed to

found in 2010.


The beginning - Startup Weekend


The beginning - Demo time!


The beginning - Startup Weekend - YOU WON!!!!


2011 - Gowar is Company Growing in H-Farm!

Gowar conquered the H-Farm heart!


2011 - Roadmap

June 2011 Gowar on the Apple Store

September 2011 Started the Gamification Platform

November 2011 First Game using the Platform

December 2011 Gowar on the Android Market


Gowar the game


Gowar the game

MANAGEYOUR ARMY

CHOOSETHE TARGET

CONQUERMORE PLACES

SHAREVICTORIES

BUY EXTRAPOWERS

GAIN BADGES

CLIMBTHE CHART

INVITEFRIENDS


Gowar Game Development - Version 1.0


The Core Idea

War+

Gowalla=

GoWar

...but it’s only the beginning!!!


Game mechanic - Attack

This is the core mechanic of Gowar, it’s simple but...

A lot of problems:• Can you attack when your enemy is offline?• How far is the target?• What is the proper radius?


Game mechanic - Virtual Money

• Each territory produce golds• Proportional to the number of likes• Gold are stored into a bank with an increasing size• Every hour gold are automatically collected• With golds you can buy only tanks


Game mechanic - Transfer

• To make the game more strategic• The interface is similar to the attack form


Game mechanic - Leaderboards

• Make simple comparisons• Simple: most people don’t need any explanation• Based on the sum of place fame points


Game mechanic - Points

• Each place has fame points• Fame is proportional to the number of checkins• Gowar need’s fame to engage users


Game mechanic - Badges

• They looks random• Unexpected• Collectable• Sharable


Game mechanic - Challeges

• Based on fame points• Limited period of time• Challenges vs Never Ending Playground


Problems & Solutions


Problems - Cheaters


Problem - Fake Location

• User can change it’s position• USA place are much more cool• Game balance problem• Users complain

Best Solution:• Change the rules! • Remove advantages for cheaters


Problems - Davide vs Golia

Problem:Bello il gioco, bello tutto!

...ma posso giocare pure io?Sono circondato da gente ai vertici

della classifica con un milione di carri...Chi devo chiamare la NATO ?

O devo traslocare tipo in Tanzania ?

Solution: Upkeep CostFix bank size

Redistribution of finite resourceslunedì 19 dicembre 11

Problems

Problem:• Our leaderboard is a disincentive leaderboard• Top 20 is static

Solution:• Weekly Leaderboard• Local Leaderboard• Social Leaderboard


Open Problems


Open Problems

• Long-term engagement• K-Factor• More against cheaters


Results


Results

• MORE THAN ONE MILLION ATTACKS PER MONTH

• MORE THAN ONE MILLION PLACES CONQUERED

• I+ HOUR LONG GAME SESSIONS

• WE ARE SELLING VIRTUAL GOODS!


Our API Platform: Building


Geographic Layer

• Custom POI

• Custom events on POI

• Deployable objects


Points System - Leaderboards - Badges

• Virtual Money

• Custom Badges

• Complex logic to assign points

• Custom events on POI


Comunication

• Push notification on IOS and Android

• Realtime is coming soon


Exercise


Nicola Brisotto: GoWar

Entertainment & Humor

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