Università degli Studi di BergamoArea didattica di Lingue e Letterature straniereProgettazione e gestione dei sistemi turistici /Planning and Management of Tourism SystemsCentro Studi per il Turismo e l'Interpretazione del Territorio (CeSTIT)

About the 44111 lectures: prerequisites content tasks prerequisites, content, tasks, methodology, available tools, Google+ circle the CeSTIT Google+ circle, the CeSTIT, assessment, workshop, stages

Roberto Peretta

UniBg 44111 2013-2014 .:. IT for Tourism ManagersIntroduction. Wednesday, November 12, 2013

What are we talking about?About these lectures

1. Prerequisites assessment: a test is performed through a very simple questionnaire

2. Content, tasks, methodology3 il bl l d di d l i l3. Available tools4. The CeSTIT5. Final assessment, workshop

, dedicated Google+ circle

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Prerequisites assessmentAbout these lectures

Prerequisites to these lectures are, as from the UniBg website,1. English proficiency2. Systematic use of e-mail and web navigation

ldi l l3. Holding a personal Google+ account4. Passed a basic IT exam.

A t t i f d th h i l An easy test is now performed through a very simple questionnaire.Please fill your questionaires. You have five minutes.

Thanks for your patience and cooperation If you don’t feel like fulfilling these prerequisites please do work If you don t feel like fulfilling these prerequisites, please do work hard to meet the standards as soon as possible!

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Content, tasksAbout these lectures

The content of these lectures is published in advance.(You find it in the relevant UniBg webpagehttp://www.unibg.it/struttura/en_struttura.asp?corso=44111)

The main task of these lectures is sharing knowledge and skills on quality evaluation of tourism destination websites.

Yet, these lectures are also aimed at sharing consciousness on the current state of digital communication in tourismas far as planning and management of tourism systems are as far as planning and management of tourism systems are concerned.

Pay attention please! These lectures do not deal withPay attention, please! These lectures do not deal withmanagement of tourism enterprises at all.(Separately from these lectures, a scheduled workshop deals with digital communication of small tourism enterprises )

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with digital communication of small tourism enterprises.)

Methodology, quality, and modelsAbout these lectures

Our methodology is based on lectures with presentations, web navigation, and shared discussions on the relevant topics. In fact, we will start today considering the concept of quality

d h d d d laccording to the ISO, and proceed to introduce a quality evaluation meta-model based on the good old, classical loci. We will use this quality evaluation meta-model to draw a

lit l ti d l f ifi ll d i d t quality evaluation model of ours, specifically designed to evaluate tourism destination websites.

By the way what is “a model”?By the way, what is a model ? “In the most general sense, a model is anything used in any way to represent anything else.” – Wikipedia, Conceptual model, 20122012 “A conceptual model is the underlying belief structure held by a person about how something works.” – Donald A. Norman, Living with Complexity 2011

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Living with Complexity, 2011

Tourism, digital, and networksAbout these lectures

Having stated that quality is our task, we will define our field. What is a “tourism website”? How many sorts of tourism websites can be found?

h diff h b h d ff l Are they different? Do they behave differently?

We will consider our context, i.e. the digital world, identifying bl i f bilit t k ti problems, spanning from usability to marketing devices, as mobile communication is today very important places, including georeference and the GPS people that is legal matters like privacy and copyrights people, that is legal matters like privacy and copyrights insights, or how to analyze what we do on line.

Before going into details we will see we need a network approachBefore going into details, we will see we need a network approach. Networks among computers, webpages, or people; How networks behave – according to an influential phisicist; Why a network model should be usefully assumed

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Why a network model should be usefully assumed.

Available tools: evaluation questionnaireAbout these lectures

But we will have to put all this into practice.Our quality evaluation model for tourism destination websites will be available as a digital tool: an online questionnaire,

h h h f d d f ll h h h bwhich each of you is required to access and fill through the Web.In short.1. Each of you will freely choose – after the lecture on

N b 26 t i d ti ti b itNovember 26 – a tourism destination website.2. Each of you will personally – before your assessment –

evaluate the quality of your chosen website on line.3 To perform your evaluations a special questionnaire will be 3. To perform your evaluations, a special questionnaire will be

published at http://kiwimilano.it/dct/, a website run by your lecturer.

4 To be allowed to access this special online form you will have 4. To be allowed to access this special online form, you will have to provide a UserID and a password of your choice.

Some of your evaluations performed will be discussed among us

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Some of your evaluations performed will be discussed among us.

Available tools: previous evaluationsAbout these lectures

Online evaluation forms like this year’s have been used by your lecturer’s students since 2007, though initially in Italian.In other words, all the quality evaluations of tourism d b d d b lldestination websites provided since 2007 by your colleagues are still accessible. Feel free to consult them.

(A i N t ll f th i l ti t lit (A warning. Not all of the previous evaluations are top-quality. Nonetheless, skimming through them might be useful to help you understand what you are required to do with this form.)

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Available tools: presentationsAbout these lectures

As for the presentations like this – summarizing the content of these lectures – they will be made available on line the day before each lecture as pdf files at http://kiwimilano.it/dct/, the

b f h l l fsame webpages as for the online evaluation form.

Presentations like this correspond to the “Recommended li t i l ” ti d i th 44111 online materials” mentioned in the 44111 programme

published on the UniBg website, and are public: no need of any UserIDs or passwords to read or download them!These presentations are only protected under a Creative These presentations are only protected under a Creative Commons Attribution-Share Alike 2.5 Italy License.(Don’t worry! On Tuesday, December 17, we will see what this means )means.)

For your convenience, presentations like this are also published on Slideshare

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on Slideshare.

Available tools: Google+ circleAbout these lectures

To supply information, ask questions and provide answers,a dedicated Google+ circle is available, under a personal Google account of your lecturer.h l ll d f i dThis circle is called IT for Tourism Managers 2013-2014, and

can be reached by Google account holders at https://plus.google.com/+RobertoPeretta/.

If you wonder why chosing a social network rather than the e-mail to keep in touch, it is because sharing news, questions and answers through a social network is easier: basically it’s a oneanswers through a social network is easier: basically, it s a one-to-many relationship, rather than a one-to-one.

If you also wonder why chosing Google+ rather than Facebook If you also wonder why chosing Google+ rather than Facebook, it is because every social network may be used differently, and your lecturer uses Facebook for non-academic purposes.Moreover Google+ is more easily manageable in terms of privacy

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Moreover, Google+ is more easily manageable in terms of privacy.

The CeSTITAbout these lectures

Your lecturer belongs to the managing board of CeSTIT, or Centro Studi per il Turismo e l’Interpretazione del Territorio, directed by Professor Andrea Macchiavelli, an economist.

The CeSTIT is an official research center from the Università degli studi di Bergamo (or in short – as you know – UniBg).U f t t l t C STIT i iti ti d bli ti Unfortunately, most CeSTIT initiatives and publications are held and published in Italian only.

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The CeSTIT websiteAbout these lectures

So are the CeSTIT webpages at http://www.unibg.it/turismo/.Those of you who can read Italian can access the http://www.unibg.it/turismo/ webpages, to come to know what

d d d dwe did and are doing.For instance, on March 14 and 15 a CeSTIT conference is held in Bergamo, on Cultural Tourism in Europe.

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Final assessmentAbout these lectures

Your final assessment, starting from January 2014, is going to be nothing more than a chat between your lecturer and yourself.During that chat, we may happen to discuss your website

l i h h l b f hevaluation, which you must complete before the assessment.

Don’t underestimate that chat by any means.

The final assessment will provide the opportunity to test whether you will have properly understood the content of these lectures

all of the content of these lectures!– all of the content of these lectures!

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WorkshopAbout these lectures

As previously mentioned, a workshop run by your lecturer is scheduled this year, dealing with digital communication of SMEs.

f ’ b bl d h k h hMost of you won’t be able to attend this workshop, as it has been specifically designed for students in their second year – here at Planning and Management of Tourism Systems.

The workshop’s proceedings are anyway going to be published, and accessible by anyone interested.

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About these lecturesQuestions?

Now, thanks for your attention h l h hDo you have any questions your lecturer might answer right now?

Please remember to keep in touch through our Google+ circle, htt // l l /+R b t P tt /https://plus.google.com/+RobertoPeretta/

BTW Just in case my Skype id is roberto perettaBTW – Just in case, my Skype id is roberto.peretta

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