Freggia Brand Positioning

The Brand

Territory:

Reliability

The brand gives its customer a feeling of confidence in comfort for many years to come.

Brand Positioning Statement

What we sell, whom we sell it to and why people

trust our brand.

Freggia manufactures durable home appliances for ordinary people. Freggia appliances are designed for long­term use, as they are manufactured at the best factories of Italy. Proof of Freggia

products’ durability comes from the length of their warranty, which

is much longer than competitors’.

The Mission

Our mission is to produce high­quality and high­longevity home appliances that will serve several generations of a family. The company’s reputation and its good standing are more important to us than short­term profits; family values are more important than careerism. We believe that the best advertising comes from the recommendations of customers whom Freggia home appliances have served for a long period of time.

The Vision

The presence of the Freggia logo on a home appliance is a guarantee of durability and longevity. Thanks to their time­tested design, it is always pleasant and convenient to cook with Freggia appliances, and their term of service is so long that people pass them on to subsequent generations.

The Legend:

Italians are known the world over as people who value real quality and who are endlessly devoted to their family. Both of these ideals are embodied in Freggia’s home appliances. The company was founded by a talented engineer and entrepreneur, who, living in Italy, was friends with the quintessentially Italian Freggia family. They always followed the advice of the head of the family that the kin’s well­being was secured by following customs and traditions. They were similarly thorough when it came to choosing their kitchen equipment. Their kitchen contained only durable appliances with a history of proving their usefulness. For example, signora Freggia cooked her signature risotto on the stove she had inherited from her grandmother. That stove could easily have been replaced by a more modern one, but then the family valued things that had stood the test of time. Inspired by the values and customs of the Freggia family, and having gained

experience working at Italy’s best factories, our engineer created his own brand of home appliances designed to last for many years. It is the longevity of the equipment that is perpetually being developed and perfected by the company and its partners. To achieve this goal we use the best practices of European manufacturing and work tirelessly towards having our appliances and equipment be durable enough to be passed on to future generations.

Slogan

For years to come

Fredzha Z.o.o