EuBea Magazine 2010

Società Editrice ADC Group srl, via Fra Luca Pacioli, 3 Milano • Direttore Responsabile: Salvatore Sagone - www.besteventawards.comRedazione e pubblicità: via Fra Luca Pacioli, 3 Milano - [email protected] - Fotolito e stampa: Lasergrafica Polver srl Milano

1° PRIZE: JWT FOR HEINEKEN

2° PRIZE: VOK DAMS FOR SWISSCOM

3° PRIZE: PHOCUS BRAND CONTACT FOR SIEMENS

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ALL THE 2010

WINNERS

EuBeaMagazine_cover 16-11-2010 7:22 Pagina 1

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e20 EUBEA 2010

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4 The prizeThe fifth edition of Eubea 2010 by ADC Group

6 EuBea 2010 Winners List

8 The juryPresentation of the EuBea jurors and their opinions regarding the awards

13 First prize'Auditorium': a drink to have fun

14 Second and third prizes'Swisscom urban hacking' and 'Siemens top+ award 2009'

15All the winnersAwards by event type, by technicalexcellence and special awards

EDITORSalvatore Sagone [email protected]

EDITORIAL COORDINATORMarina Bellantoni [email protected]

EDITORIAL STAFFIlaria Myr, Laura Marongiu

EDITORIAL ASSISTANTFrancesca Chittaro [email protected]

SALES DIRECTORMaria Cristina Concari [email protected]

ADVERTISING, MARKETING, SUBSCRIPTIONSAndrea Parmigiani [email protected] Cellina [email protected] Gervasi [email protected] (Rome)

Paola Morello [email protected] (subscriptions)Mila Camnasio [email protected] (marketing)

ART DIRECTIONAlessandra Pidò [email protected]

PRINTLasergrafica Polver via Kramer, 17/19 - 20129 Milano

www.besteventawards.com

e20© MAGAZINEsupplement 1 to n° 51 sept-oct 2010reg. trib. di Milano n° 530, 24/09/2003

PUBLISHING COMPANYADC Group srl

presidente: SALVATORE SAGONE, amm. del.: GIULIO BORTOLUSSIRed. e pubbl.: via Fra Luca Pacioli, 3 - 20144 Milano

tel: +39 02 83102315/6 fax: +39 02 36592735 [email protected] Sede legale: via Freguglia, 2 - 20122 Milano

Printing: november 2010Graphic layout: Davide Lopopolo

The calm after thestorm. The EuBeaAwards’ 2009 editionwas a very difficult one,but this year we can bepositive and try to thinkoptimistically about thefuture.

Numbers speak for themselves: the registeredevents this year were 91, compared to 66 lastyear, with a +38% growth. A good signcompared to the -33.4% recorded in 2009versus the remarkable 2008 (record editionwith 103 events). Beside the applications’increase, new countries joined thecompetition for the first time, like Austriaand Netherlands reaching a global amountof 11 nations. So many different eventsshowed different trends form each country

and gave a great chance to monitor thebusiness situation across Europe. This alsomeans that the European Best Events Awardsis more and more appreciated andrecognised around Europe as the referencepoint for the events’ industry.Like in the past edition, many registeredevents had low budgets, and the one thatwon the first prize - ‘Auditorium’ forHeineken by JWT Italy - is one of them. But,on the other hand, the number of highbudget events noticeably increased, with evenfive special events worth more than 5 millionEuro. These are all signs that maybe the worstis over and that the European market is nowback to breathe again some fresh air.

Salvatore Sagone chairman ADC Group

The editionof a (slow) recovery

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The fifth edition of the European Best EventAwards proved to be a great success in the Europeanarena. In fact, the number of applications considerablygrew and, in parallel, new countries which were neverrepresented before like Austria and Netherlands, joinedthe 11 countries' competition. This trend underlinedhow the prestige and fame of this award are spreadingall around Europe. Figures are words. 91 registered events compared tolast year's 66: +38%. A good sign compared to -33,4%reported in 2009 versus the remarkable 2008 (a recordedition with 103 events). In short, if EuBea can beregarded as a market's barometer - a higher number of

registered events means that more events are beingorganized and more money is circulating - we dare saythat the hope for a more sustained market recovery isnot an utopia.The examining jury was composed by 18 companyprofessionals, media and associations operating in thesector and was chaired by Carlo Jean Marie Hermes,expert in corporate communication and consultant inCeremonies and Events management for Eni Group.Through an online voting system, the panel first chosethe 46 shortlisted events that were examined duringthe plenary session on Monday, October 4th in Milan,at AtaHotel Fieramilano. The winners of this editioncame out from that list and will be awarded onNovember 15th, during BEA Expo Festival (SpazioEventiquattro, viale Monte Rosa 91, Milan - November15th & 16th). Winners will go on stage for the first timeto illustrate their concept and creative idea and to letevents themselves have a leading role in this importantkermesse.

AND THE WINNER IS…The winner of the overall EuBea 2010 first prize is‘Auditorium’ event, organized by Jwt Italy forHeineken, with less than 50,000 euro budget. Withinthe communication campaign ‘Are you still with us?’and thanks to the collaboration of 200 partners

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The year of a sharp turnaround

91 WORKS FROM 11 EUROPEAN COUNTRIES, 46 SHORT-LISTED EVENTS AND 22 FIRST PRIZES:THESEARE THE FIGURES FROM EUBEA 2010 THAT CROWNED AN ITALIAN EVENT WITH LESS THAN 50,000 EUROBUDGET AMONG MANY OTHERS WITH MORE THAN 1 MILLION. THIS EDITION FINALLY ALLOWS US TO HOPE FORSOME 'CALM AFTER THE CRISIS’ STORM'.

DI ILARIA MYREUBEA 2010[the prize]


[ EVENTS BY BUDGET ]Budget Total entriesUp to € 50,000 (low budget) 10From € 50,000 to € 100,000 9From € 100,000 to € 200,000 13From € 200,000 to € 300,000 12From € 300,000 to € 400,000 7From € 400,000 to € 500,000 5From € 500,000 to € 1,000,000 14From € 1,000,000 to € 5,000,000 16More than € 5,000,000 (special event high budget) 5Total entries EuBea: 91[

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(teachers, wives, girlfriends), the agency brought morethan 1,000 Milan supporters to the Auditorium in Milanfor a classical music concert on the evening of theChampion’s League Real Madrid-Milan match. After 15minutes of music played by a quartet the trap wasrevealed creating a huge enthusiasm in the auditoriumand developing the key message in an impressive way:a reminder to the main consumers of the brand (males18-24) of the importance to preserve their uniquemoments with friends. Then, the match wasbroadcasted live on a big screen.An ‘Unconventional Event’ stepped up on the podiumas second classified: ‘Swisscom Urban Hacking’,created by Vok Dams Agency for Events and Live-Marketing to communicate the ‘swissness’ among theyoung target group of the tlc swiss company.The third classified ‘Siemens top+award 2009’ was an‘Internal Company Event/Company Convention’ byfocus brand contact. The goal of the event was tostage a production that equally informed andcaptivated 1,250 Siemens AG executives. In addition to the first three, a prize was assigned toevents falling in 16 different categories and sevenawards for technical excellence (Audio/Video/LightingProduction, Creative Idea, Direction, Location/Setting,Media Mix, Press/NotorietyReturn, Staging/Set Design)plus three special awards (Evaluation Award,Technological Innovation, Use ofspace/Environment/Setting) to follow.It is important to underline that, like in 2009, thehighest number of events fell in the ‘Product/Servicelaunch’ category: 15 applications of which 7 short-listed. 'Celebration/Festivity’ was well populated as wellwith 9 applications and 7 short-listed, followed by‘Internal Company Event/Company Convention’ with 8applications of which 6 short-listed. Interesting data also came out from the budget of eachsingle event. In fact, in spite of the crisis, 5 events stoodout with more than 5 million euro investment (a rangenot represented in 2009). However, investmentsamounting to more than 1 million euro were stilldominant, with 16 events. Immediately after, the rangefrom 500,000 and 1 million euro with 14 events whilethe number decreased in intermediate ranges from300,000 and 500,000 euro. Very crowded the 100,000-200,000 euro range (13 events), and 200,000-300,000euro (12 events). More crowded than last year the rangebelow 50,000 euro: 9 events against 5 in 2009. EuBea was born in 2006 as the first award dedicated

EUBEA 2010[the prize]

5www.besteventawards.com

to excellence in events created by ADC Group. Theeditorial group based in Milan first realized theimportance of events in modern communicationstrategies and created a real 'system' around them,hosting the monthly e20, online agency e20express(www.e20express.it) and, since 2004, the Best EventAwards with the Italian edition (Bea) and Europeanedition (EuBea), each one with a dedicated jury andprizes assigned for category, technical excellence andspecial prizes.

[ EVENTS BY TYPE ]Event type Total Entries In short listCelebration/Festivity 9 7Congress/Convention 2 2BtoB Event 6 5Cultural Event 3 2Educational/Training Event 3 0Internal Company Event/Company Convention 8 6Low Budget Event 4 2High Budget Event 1 1Musical Event 1 1Event for Non Profit/Social Organization 2 1Public Event 8 1Sports Event 1 0Unconventional Event 8 3Fair 2 1Incentive/Team Building 7 2Product/Service Launch 15 7Roadshow 4 1Web Event/Media Event 7 4Total entries EuBea: 91 46

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The jurors of the EuBea2010 at work (Milan, 4thOctober)

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FIRST PRIZE

SECOND PRIZE

THIRD PRIZE

AuditoriumOrganizer: Jwt Italy Client: Heineken ItalyEvent type: Unconventional Event Country: Italy

Swisscom Urban HackingOrganizer: Vok Dams Agency for Events and Live-MarketingClient: Swisscom Event type: Unconventional Event Country: Germany

Siemens top+ award 2009Organizer: phocus brand contact Client: Siemens AGEvent type: Internal Company Event/Company Convention Country: Germany

AWARDS BY EVENT TYPEBTOB EVENTFIRST PRIZEPorsche Hev CayenneOrganizer: Vok Dams - Agency for Events andLive-MarketingClient: Dr. Ing. h.c.F. PorscheCountry: Germany

CELEBRATION/FESTIVITYFIRST PRIZEThe Italian Espresso Experience - 'Allegrocon Brio'Organizer: PromoconventionClient: LavazzaCountry: ItalySECOND PRIZEInspirat140n.Organizer: XsagaClient: BijenkorfCountry: The Netherlands

CONGRESS/CONVENTIONFIRST PRIZEWorld Congress on Information Technology2010 (Wcit 2010)Organizer: Winkelman en Van HessenClient: Ict~OfficeCountry: The NetherlandsSECOND PRIZEEncontros edp live (edp live Gatherings)Organizer: Desafio Global ativismClient: Edp - Energias de PortugalCountry: Portugal

CULTURAL EVENTFIRST PRIZEWelcome Night for the 12th Iaaf WorldChampionships in Athletics Berlin 2009™Organizer: insglück Gesellschaft fürMarkeninszenierungClient: Berlin Organising Committee 2009Country: GermanySECOND PRIZEOceans Festival 2009 - VI editionOrganizer: Realizar Worldwide EventsClient: ATL - Associação Turismo LisboaCountry: United Kingdom

EVENT FOR NON PROFIT/SOCIAL ORGANIZATIONFIRST PRIZE

For Christmas, the most wonderful gift, is tomake it home aliveOrganizer: Magic Garden AgencyClient: Road Safety Association & InsurersPreventionCountry: France

FAIRFIRST PRIZELuxury, please 2009Organizer: Koop Live-MarketingClient: Media CommunicationCountry: Austria

HIGH BUDGET SPECIAL EVENTFIRST PRIZEAudi Dealer Meeting 2010Organizer: Hagen InventClient: Audi AGCountry: Germany

INCENTIVE/TEAMBUILDINGFIRST PRIZEMicrosoft Kick IT 3.0Organizer: Metzler : VaterClient: Microsoft GermanyCountry: GermanySECOND PRIZEHMI Team Cup 2010Organizer: Hagen InventClient: Ergo Lebensversicherung AG -Abteilung Hmi Marketing & IncentivesCountry: Germany

INTERNAL COMPANYEVENT/COMPANY CONVENTIONFIRST PRIZESiemens top+ award 2009Organizer: phocus brand contactClient: Siemens AGCountry: GermanySECOND PRIZEGlobal Gold Conference 2009Organizer: CreoClient: Oriflame CosmeticsCountry: ItalyTHIRD PRIZEVodafone Night Live!Organizer: Global EventsClient: VodafoneCountry: Spain

LOW BUDGET EVENTFIRST PRIZEEdenred - Red Ball Big BangOrganizer: Metzler : VaterClient: EdenredCountry: GermanySECOND PRIZELook Alive!10 on the road!Organizer: Realizar Worldwide EventsClient: OptimusCountry: United Kingdom

MUSICAL EVENTFIRST PRIZEWind Music Awards 2010Organizer: F&P GroupClient: Wind TelecomunicazioniCountry: Italy

PRODUCT/SERVICE LAUNCHFIRST PRIZESamsung Dream Circle - 3D TV LaunchOrganizer: Desafio Global ativismClient: SamsungCountry: PortugalSECOND PRIZEPorsche Hev CayenneOrganizer: Vok Dams - Agency for Events andLive-MarketingClient: Dr. Ing. h.c.F. PorscheCountry: GermanyTHIRD PRIZEAll4 SunsetOrganizer: Input Eventi e ComunicazioneClient: BmwCountry: Italy

PUBLIC EVENTFIRST PRIZEKulturStadion®Organizer: InterzentralClient: Berlin Organising Committee 2009 -Samsung ElectronicsCountry: Germany

ROADSHOWFIRST PRIZETest Match/Six NationsOrganizer: AlphaomegaClient: Birra PeroniCountry: Italy

EUROPEAN BEA 2010[the winners]

UNCONVENTIONAL EVENTFIRST PRIZESwisscom Urban HackingOrganizer: Vok Dams - Agency for Events andLive-MarketingClient: SwisscomCountry: GermanySECOND PRIZEI´m working from here todayOrganizer: Fieldwork & GarbergsClient: Telenor SwedenCountry: Sweden

WEB EVENT/MEDIA EVENTFIRST PRIZEo2 crew - there together - Mtv Ema 2009Organizer: phocus brand contactClient: Telefónica o2 GermanyCountry: GermanySECOND PRIZEVery Good TripOrganizer: \AuditoireClient: RenaultCountry: France

AWARDS BY EXCELLENCEAUDIO/VIDEO/LIGHTINGPRODUCTIONFIRST PRIZEInternational Opening Ceremony CeBit 2010Organizer: insglück Gesellschaft fürMarkeninszenierungClient: Deutsche Messe AGCountry: GermanySECOND PRIZETrade fair stand Samsung Ifa 2009Organizer: Schmidhuber + PartnerClient: Cheil Germany for Samsung Electronics,Seoul (Korea)Country: GermanyTHIRD PRIZEAnacom - 20th anniversary of the DomeOrganizer: Desafio Global ativismClient: AnacomCountry: Portugal

CREATIVE IDEAFIRST PRIZEEnergy autonomous Republic of YounicosOrganizer: Jung von Matt/relationsClient: Younicos AG, GermanyCountry: GermanySECOND PRIZEI´m working from here todayOrganizer: Fieldwork & GarbergsClient: Telenor SwedenCountry: Sweden

THIRD PRIZEInternational Opening Event for the HanoverTrade Fair 2010Organizer: insglück Gesellschaft fürMarkeninszenierungClient: Deutsche Messe AGCountry: Germany

DIRECTIONFIRST PRIZEOne. The eventOrganizer: K-eventsClient: UgfCountry: ItalySECOND PRIZEAfrican Cup Of Nations Opening CeremonyOrganizer: Realizar Worldwide Events withCunha Vaz e AssociadosClient: CocanCountry: United KingdomTHIRD PRIZEDsb Live - Get on the trainOrganizer: Welcome Event MarketingClient: DsbCountry: Denmark

LOCATION/SETTINGFIRST PRIZENissan JukeOrganizer: \AuditoireClient: Nissan EuropeCountry: FranceSECOND PRIZEMicrosoft Hunt for KnowledgeOrganizer: Metzler : VaterClient: Microsoft GermanyCountry: GermanyTHIRD PRIZEBvlgari ManOrganizer: AlphaomegaClient: BvlgariCountry: Italy

MEDIA MIXFIRST PRIZEI´m working from here todayOrganizer: Fieldwork & GarbergsClient: Telenor SwedenCountry: Sweden

NOTORIETY/PRESS RETURNFIRST PRIZEOpening Hermitage AmsterdamOrganizer: XsagaClient: Hermitage AmsterdamCountry: The NetherlandsSECOND PRIZEThe French Team Against CancerOrganizer: Magic Garden AgencyClient: Ligue Nationale contre le cancerCountry: France

STAGING/SET DESIGNFIRST PRIZESeat International Dealer Congress 2010Organizer: Dicom ConstructionClient: SeatCountry: SpainSECOND PRIZEVolkswagen Presentation at the InternationalAutomotive Fair Iaa 2009Organizer: Vok Dams - Agency for Events andLive-MarketingClient: Volkswagen AGCountry: GermanyTHIRD PRIZEOur Business Rocks: WorldEvents CompanyConference 2009Organizer: WorldEventsClient: WorldEventsCountry: United Kingdom

SPECIAL AWARDSBEST EVENT AGENCYFIRST PRIZEVok Dams - Agency for Events and Live-Marketing - GermaySECOND PRIZEinsglück Gesellschaft für Markeninszenierung- GermanyTHIRD PRIZEFieldwork & Garbergs - Sweden

BEST EVENT COMPANYFIRST PRIZETelenor Sweden - SwedenSECOND PRIZEDeutsche Messe AG - GermanyTHIRD PRIZE (EX AEQUO)Berlin Organising Committee 2009 - GermanyTHIRD PRIZE (EX AEQUO)Heineken Italy - Italy

BEST EVENT EVALUATIONFIRST PRIZEOur Business Rocks: WorldEvents CompanyConference 2009Organizer: WorldEventsClient: WorldEventsCountry: United Kingdom

TECHNOLOGICALINNOVATIONFIRST PRIZEInternational Opening Ceremony CeBit 2010Organizer: insglück Gesellschaft fürMarkeninszenierungClient: Deutsche Messe AGCountry: Germany

USE OF SPACE/ENVIRONMENT/SETTINGFIRST PRIZEI´m working from here todayOrganizer: Fieldwork & GarbergsClient: Telenor SwedenCountry: Sweden

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How do you judge your experience as president ofthe European jury in this edition of EuBea Awards? We had to evaluate 91 events from 11 countries. Themix of new and old jury members including femaleand male representatives from all countriesguaranteed a right balance in evaluating all events interms of technical, cultural and professional results.The technical support offered by ADC Group wasessential to guarantee a coherent evaluation of somany events.

What do you think about the creativity in theprojects you have examined? Except for the winning event and someunconventional events, I have not been impressed byany increase in creativity. All events were very solidand standard projects. From a technical point of view,different projects showed 3D and HD features and inthe near future this will become a standard. We canfind the web at nearly each event, but it is still notused as an event itself.

What do you think about the winning event(‘Auditorium’ Heineken)? What is in your opinionthe plus of this event? Why did it deserve the firstprize? The idea and its implementation were winningfactors. The success factors of this event, along withcreativity, were the coherence and synergy with theoverall company's communication strategy.This event also proved that the budget is not a keyfactor to develop and run outstanding events.

Which is your advice to the event's organizers forthe future?I stress again the need to submit a completedocumentation to allow the jury to evaluate projectsat best. I call on all companies, event andcommunication agencies to participate in thiscompetition, because it is essential to learn fromeach other.

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A special observatoryPRESIDENT OF THE JURY IN THIS EDITION OF EUROPEAN BEST EVENT AWARDS, CARLO JEAN MARIEHERMES, EXPERT IN CORPORATE COMMUNICATION AND CONSULTANT IN CEREMONIES AND EVENTSMANAGEMENT FOR ENI GROUP, CONSIDERS THIS COMPETION AN IMPORTANT OCCASION FOR AGENCIES ANDCOMPANIES TO LEARN FROM EACH OTHER.

EUBEA 2010[the jury]


Carlo Hermes has beenworking in the communica-tions industry for 23 years,focussing on corporate eventsand important communica-tion projects. He worked inthe marketing and commu-nication dept. of several im-portant companies: BritishAirways, Olivetti and Enel. In2007 he was appointed Exe-cutive Director of the ‘WorldEnergy Congress'. Today heis consultant for Eni and dealswith ceremonials and events.He teaches events manage-ment and communication.

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e20 EUBEA 2010[the jury]


JOSÉ GARCIAAGUARODPartner and SalesManager - GrupoEventoplus - Spain

Aguarod attended university in Barce-lona, Frankfurt and Keele (UK). He wor-ked for over 8 years in different Euro-pean countries and in year 2000 hefounded Grupo Eventoplus, the largestand more important event-related me-dia group in the Spanish speaking world.José is involved in many initiatives ofthe events’industry in Spain, Europe andAmerica; he writes articles on differentevents and related topics and trainedover 2,000 professionals on event's lear-ning. He is also a member of the MpiSpanish chapter.

“This is my sixth year as a member ofthe EuBea jury. I think creativity is asgood as previous years. There are manynew countries, and we are seeing dif-ferent ways to approach the market. So-mehow, we are also seeing lower bud-gets than we could see a few years ago.However, I believe that market is co-ming back and companies use more andmore events to communicate. That’sprobably the reason why in the lastyears, while many other communica-tion strategies were suffering, eventsare still resisting”.

CHRISTOPH BERNDLEditor in Chief - Messe & Event - Austria

Christoph Berndl was born on February16th, 1972 in Vienna. He started in 1988with theatre activities as leading actoron the Karl-May-stages; he also perfor-med as a musician in many Austriangroups. From 1992 to 2001 he workedat the Compress Verlag, where he ear-ned an editorial education.Afterwards,he became editor at Bohmann-Verlagas well as editor in chief of the mediafull service of the City of Vienna. From2001 to 2009 he was editor in chief ofthe Messe & Event magazine: he arran-ged its repositioning as Austria's lea-ding specialist publication for trade fairs,event marketing and meetings.After thisexperience, in 2009 he became editorin chief of 'inwien', the leading and moststylish event guide for the capital. In ad-dition, he was organizer and consultantin many concert events, jury member ofthe Austrian Messe Marketing Awardsand Austrian Event Award 2010.

“I enjoyed very much to be part of thejury for the European Best EventsAwards. I think that the level of eventsthat he have to judge is very high. Andit was really not easy for us to decidethe winner”.

KRISTEL BRANTSEvents and Sponsoring Manager - Electrabel - Belgium

Kristel was born in Vilvoorde (Belgium)38 years ago. She studied psychologyand started her carrier in Electrabel in1997. She worked as external commu-nication manager, spokesperson, publicrelations manager and crisis communi-cation manager. Since september 2004she works as events & sponsoring ma-nager and she is responsible for com-mercial & image sponsoring and for theorganization of events, fairs and streetmarketing. She is a member of the cor-porate events managers association(EMA), member of the Benelux EventsAwards since 2008 and president of thejury since 2009.

ANDER BILBAOPresident Club para la Excelencia - Spain

Ander Bilbao graduated in law in 1987and got an international Mba in 1989.Founding partner of Sörensen Group in1990, he is CEO of the Group since thesame year. Moreover, he is also presi-dent of the spanish 'The club towardsexcellence in events'.

“This is my third year here in EuBeaAwards jury. We have been workingvery hard, examining very nice events.I’m surprised because I noticed that, forsome aspects, crisis was not perceivedin these awards. On the one hand, wehave seen very huge and large events,but on the other hand, maybe we arelosing in creativity compared to lastyears' trend. Anyway, the sector ofevents is growing, despite the crisis.There are still many interesting eventsthat companies and agencies can pro-duce”.

e20EUBEA 2010[the jury]

10 www.besteventawards.com

LUÍS DIOGO CAVACOCreative Director of Publi-happening and Co-Directorof Expo Eventos and Galados Eventos. Member ofApecate - Portugal

Luís Diogo Cavaco was born in Moca-medes on June 10th, 1968. In his path,socio-cultural activities in support of thecommunity stand out, such as culturalentertainer for children with disabilities.After his studies at the Faculty of Psycho-logy and the National Conservatory ofTheatre and Cinema, he embarked on aprecursor experiment in the events area,as partner, creative director and produc-tion in Publihappening, a reference com-pany in the events market in Portugal.He participated as speaker specializedin forums devoted to the theme of crea-tivity, events and business tourism, par-ticularly among college students.

“I'm very happy to see events with avery good level of creativity and reali-sation. Some of them have little bud-gets, but we can find in all of them thecapacity to do modern things using al-so interactivity. The most importantthing I get from all these events is theimportance of a strong and short rela-tion between who does the event (thecompany) and who receives the events(the audience). I wish EuBea to be al-ways successful”.

SANDRINE CHRISTONGeneral coordinator ANAé- France

After many years spent working inevents and PR agencies, in 1996 San-drine Christon became general coordi-nator of ANAé - Association des agen-ces de communication événementielle.She is responsible for the internal andexternal communication.

“This is my fourth time in the EuBeaAwards jury, and it’s really a good ex-perience because it allows me to seeevery year the work of foreign agencies.In this edition I have noticed that crea-tivity was not so important as last year,maybe because nowadays, with the eco-nomical crisis, it’s not easy to be crea-tive. And sometimes agencies have tobe very careful with customers' com-munication”.

KYLE DE KLERKBusiness Development Manager - Chelsea FC - United Kingdom

Kyle De Klerk was born in Cape TownSouth Africa on the 21st September1982. Once he completed his bachelo-r’s degree in Business Management inUsa, Kyle started his professional careeras event manager at the Coca-Cola Do-me in Johannesburg renowned as Afri-ca’s most popular concert and exhibi-tion venue. In 2006, he moved to Lon-don and was hired by Chelsea FootballClub as events' executive. Kyle quicklyprogressed through the ranks at Chel-sea and now holds the position of Headof venue business development and isresponsible for developing business forevents, seasonal and matchday hospi-tality, hotels, restaurants and bars. Healso represents Chelsea Football Clubat local and international exhibitions aswell as serving as vice chairman of theFootball Stadium Experience Associa-tion.

“It’s my first time here at EuBea Awardsjury, and it’s a fantastic experience. The-re are many creative ideas you would-n’t just think that effect really well andhelp companies to step up the marketand to be really creative”.

ERIK DE RIDDERManaging Director Expe-rience Magazine - Belgium

Erik was born on March 12th, 1968. Hestarted together with his business part-ner LEO srl in 1992. Erik is the publis-her of Experience magazine, My LandRover magazine, The Corporate Travel-ler and Toys&Games magazine, founderof the association for corporate eventsuppliers (EMA) and the association forevent suppliers (BESA) and creator ofthe Benelux Event Awards. In 1994 hemarried Dominique Sergant and nowhe’s father of two daughters (Elena, 12and Laura, 9).

“As part of the industry, we should keepon organizing these awards, becausethey develop the industry itself. It’s reallya good job what the organizers did he-re in Milan. For what concerns creati-vity, I have to admit that what I haveseen didn’t blow me away. I saw may-be two cases that really had an addedvalue, but all the rest was already seenand done”.

e20 EUBEA 2010[the jury]


ELLING HAMSOManaging Partner of Euro-pean Event ROI Instituteand Meeting ManagementConsultant - Norway

Elling Hamso is a meeting managementconsultant and managing partner of Eu-ropean Event ROI Institute. He has beena member of the European Council andthe Research Advisory Panel of MeetingProfessionals International (MPI). 'Con-ference & Incentive Travel Magazine'ranked him 5th on their list of the 50most influential people in meetings andevents industry in UK for year 2006 andthe Swedish magazine 'Meetings Inter-national' placed him as number 11 ontheir list of the 100 'hottest names' inthe Scandinavian meetings industry.Hamso graduated in Sciences Manage-ment and holds a Ph.D. in supplier - cu-stomer relationship strategies from Man-chester University.

“I’m always excited to join the jury ofthese awards, and it’s fabulous to seethat, even in these hard times we havebeen going through, creativity is notlost. This shows the resilience of this in-dustry to show fabulous events like theone saw in this edition. And I believethat doing more for less will be the stan-dard for the future”.

KERSTIN MEISNERManaging DirectorMemo-media - Germany

Kerstin Meisner worked as editor, script-writer and producer for German televi-sion (WDR, ZDF,VOX, among others) af-ter her studies in Madrid and Cologne.In 2000, Kerstin Meisner founded theinternet events' portal www.memo-me-dia.de which includes a business andclassified directory of about 20.000 di-rect contacts, checked and updated byan editorial staff and offers a daily newsand appointment service. In addition tothis, memo-media publishes and distri-butes the ‘Handbuch memo-media’ andthe artist magazine, ‘showcases’.

“It’s my third time here in Milan for theEuBea jury and it’s really interesting tosee the benchmark of other events inEurope. I think this year creativity is veryhigh and that the high number of eventsis a good sign”.

GILLES MORANGEMember of the Italian Trade Association Consulta degli Eventi - Italy

Gilles Morange is a member of Consul-ta degli Eventi with his company Pro-moconvention.Born in Paris and then ‘adopted’ by thecity of Milan, Gilles is married and hastwo wonderful daughters. He studied atthe Université Dauphine de Paris, gra-duated in Economy and Commerce (Eco-nomics). For ten years he lived jettingbetween Paris, New York and Milan, wor-king with some of the most importantInternational advertising agencies,amongst which Young & Rubicam, BBDO,Grey and Lintas. In 1981 he founded Pro-moconvention, one of the first Italianagencies specialized in the organisationof conventions, meetings and specialevents. In 2001 Promoconvention beca-me a partner of the Mediacontech S.p.a.Group. Gilles is a keen sportsman, he lo-ves music, cinema and sea. His passionsare great wines and cooking, but abo-ve all he loves to spend as much timeas possible with his family.

“I think that creativity this year is muchlower than previous editions. I really do-n’t know the exact reason, but I haveseen just 2 really creative projects in thetotal of 25. The others are good produc-tions, with good locations, but just stan-dard. This surprises me, because I be-lieve that in a period of economic re-strictions we should be more creative”.

RUI OCHÔAGeneral Manager Festas & Eventos - Portugal

Born in Oporto in 1969. With a Majorin Social Communication from theOporto Higher College of Journalism,he has been working along the yearswith several national newspapers andmagazines. He contributed to the de-velopment of Festas & Eventos, theonly Portuguese publication speciali-zed in the professional events sector,since its beginning in 2003. Since De-cember 2008 he is General Managerof Festas & Eventos.

“This is my third time at the EuBea andit’s always a very good experience. ButI have to say that this year I noticed thatcreativity in events is a bit lower thanin other editions. Perhaps the cause isthe economical crisis that is putting so-me strains to creativity organizers. Ano-ther reason can be the fact that custo-mers are more often signing deals clo-se to the date of the event thus givingtoo short a notice to let organizers pre-pare something very creative. I thinkthat this is a mark of this year”.

e20EUBEA 2010[the jury]


DAVID QUAINTONDeputy Editor Event Magazine - United Kingdom

David started his journalism career ascallow youth in the world of secure com-puting on a magazine called 'SecureComputing'. Keen to erase nightmaresof ne'er-do-wells hacking into his pc, hemoved to PRWeek for nearly three yearsto study the world of spin and journa-listic freebies. He joined ‘Event’ as de-puty editor in September 2008. A keenLiverpool fan, he spends weekends wors-hiping at a shrine to Fernando Torres,inserting Oxford commas before theword ‘and’, and timing how long it ta-kes him to get out of a beanbag sofa.

“It has been a great experience: we ha-ve seen that a lot of imagination in so-me of the events we examined. The bud-gets of the short-listed events are alsovery impressive: some of them are veryhigh, but others also very low”.

LAURENCE ROUSSEAUEditor in Chief Meet In -France

Graduated in History of Art from Sorbon-ne University of Paris and Louvre mu-seum School, began her career workingin artistic press as a journalist for btoband btoc magazines (Connaissance desArts, L’Oeil,Art & Valeurs).After five yearsas managing editor in Flohic Editions,she joined Bedouk Meeting and EventsMedia group in 2000 to boost Meet-Inmagazine. In 2007, she launched the‘Grands Prix KréA’, the French trophiesof the Mice market, in partnership withANAé association. Since 2008, Lauren-ce is also the editor-in-chief of L’EchoTouristique, the French btob media de-dicated to the tourism industry.

“It’s my first participation to the EuBeajury and I think it’s a great initiative. Isaw here well done events, but maybea little bit too serious, with a level ofcreativity not very high. We hope thatis because the economic context is qui-te heavy now”.

BEATE SCHLEGELProject Manager Events andTrade Shows Siemens - Germany

After studies in tourism and hotel ma-nagement, she started her working ca-reer in Switzerland.In 1989 she moved to Nuremberg andtook the challenge of managing events& marketing to establish together withthe hotel director the newly opened Mer-cure Hotel. She joined Eurotess agencyin Frankfurt as project manager respon-sible for the organization of trade shows(as Cebit,Ambiente, etc). Since July 1997she is working as project manager forSiemens Energy communication whereshe is consulting and organizing eventsand trade shows worldwide. Her hob-bies are cycling, golf and hiking.

“In this second time in the EuBea jury,I noticed that events are getting betterand better, especially in technical equip-ment. We also had new countries joi-ning for the first time and to see diffe-rent european styles brings a more in-ternational approach”.

CHRISTOPH TESSMARCongress Manager SanofiAventis - Spain

Christoph Tessmar was born in Heidel-berg (Germany) on May 3rd, 1964. Af-ter his education he started the profes-sional career (always in the pharmaceu-tical industry) for Boehringer Mannheimas area manager for some countries inSouth America. In January 1990 he mo-ved to Boehringer Mannheim in Barce-lona where he started with the organi-sation of some events and congresses.In 1999 he joined Sanofi as congressmanager; he is in charge of all the com-pany's events (national and internatio-nal congresses, product presentations,symposia, sales conventions and boothdesign), nearly 500 events per year. Hishobbies are soccer, opera and cinema.

“I think that events are very good thisyear. There many more events than thelast times, with a very good creativityand quality”.

JOHN VERHEGGENManaging Director High Profile - The NetherlandsBorn in The Hague (The Netherlands), in 1965, after his education (University of Groningen), he started working in an adver-tising agency. After two years he bought the agency and worked for many companies on international creation and commu-nication. In 2002 he sold the company and became a consultant. Since two years he is the Ceo of High Profile. Number onein event business in The Netherlands and also, for 5 years now, initiator and organizor of the Gouden Giraffe (Golden Giraf-fe), the award for the most outstanding event in The Netherlands.

“I saw a lot of very good entries. Creativity is very high and we could see it in different solutions and in the various typolo-gies of events”.

e20 EUBEA 2010[first prize]


'A drink to have fun'

To remind the importance to preserve preciousmoments with friends, like watching a soccer matchwhile drinking a good beer, even now that time ispassing by and duties and responsibilities increase.This was the main purpose of the event ‘Auditorium’,organized by Jwt Italy for Heineken focus target(young males 18-24). To be underlined for thisappointment is the low budget available, less than50,000 euro. In the same evening of the Champion’s League matchReal Madrid versus Milan, the agency organized afake event, mixing poetry and classical music: the ‘DieShnuren’ performance. Supported by 200 partners,more than 1,000 AC Milan fans were brought to theAuditorium in Milan, where for about 15 minutes,they could enjoy a string quartet performance, whosemusic accompanied an intellectual video projection.As time went by, the audience started to receive someclues and after 15 minutes the trap was revealed,creating a huge enthusiasm in the auditorium and

developing the key message in an impressive way: areminder to Heineken main consumers of theimportance to preserve their unique moments withfriends. The match was then broadcasted live on thebig screen and the audience could enjoy a specialvision of the match, offered by Heineken. Sky Sportbroadcasted it live, so that everything was shared withother millions people who were watching the matchon tv.Results were really statisfactory: 1,000 people weredirectly involved, while six million people followed theevent live on tv. The media coverage of the event wasalso impressive: 10 million people saw it on the newsthe days after, and other millions people talked aboutand positively commented on websites and blogs.

THE EVENT ORGANIZED BY JWT ITALY FOR HEINEKEN GATHERED MORE THAN 1,000 FOOTBALLSUPPORTERS FOR A CLASSICAL MUSIC CONCERT IN THE EVENING OF A CHAMPION'S LEAGUE MATCH:A FUNNY TRAP LONGLY TALKED ABOUT BY MILLIONS OF PEOPLE THAT DESERVED THE EUROPEAN BEST EVENTAWARD 2010.

Title: Auditorium.Organizer: Jwt Italy.Client: Heineken Italia.Date: October 21st, 2009.Target: Young adults 18-24.Location: Milan.Budget: Up to 50,000 euro (low budget).Event Type: Unconventional Event.Objectives: To empower Heineken’s sponsorship with UefaChampions League and to create an innovative event for thefocus target, reminding the importance of preserving uniquemoments with friends.

[ ITALY ]

e

Auditorium

Country: Germany.Organizer: Vok Dams Agency for Eventsand Live-Marketing.Client: Swisscom.

Date: February 11st, 2010.Target: Young swiss people.Location: Main train station Zurich.Budget: Up 200,000 to 300,000 euro.Event Type: Unconventional Event.Objectives: ‘Swissness’ is a term coinedby the Swiss to position the country as atrendy brand on the global stage. Thesemodern and trendy attributes are normallynot used to refer to the former Swissstate-owned company Swisscom. Theyoung target group had to be addressedin a more future-oriented way.Creative idea: The chosen marketingtool was ‘urban hacking’, that plays withthe idea of people hacking into a specificcontent. About 100 actors ‘hacked into’the events at Zurich’s main train station.

Under the motto ‘Wir für die Schweiz’(‘United for Switzerland’), they suddenlyappeared out of nowhere to celebratetogether, embrace or cheer each other on.Then, they disappeared, as suddenly asthey had appeared, in the crowd. A best-of video of all scenes was posted onYouTube the following day. A specialtouch of ‘Swissness’ was added to thevideo by a voiceover imitating alegendary sport commentator MatthiasHüppi. Results: The event accumulated 160,000clicks in only two weeks. A strongpresence on relevant Swiss online mediawas also reported: about 2,500,000 grosscontacts on Blick.ch, 20min.ch andGoldentalents.ch.

e20

Swisscom urban hackingEUBEA 2010[second and third prize]


Country: Germany.Organizer: phocus brand contact.Client: Siemens AG.Date: October 15th, 2009.Target: Siemens top management.Location: Berlin.Budget: Up 500,000 to 1,000,000 euro.Event Type: Internal CompanyEvent/Company Convention.Objectives: The goal was to stage aproduction that equally informed andcaptivated 1,250 Siemens AG executives.Creative idea: In order to anchor thehighlights in the memory of Siemensemployees, nominees became the focalpoint of the evening: spatially,thematically and dramaturgically. Underthe leitmotif ‘Heroes’, the evening

program was entirely focussed onpotential winners. Within the curve of thestage that nearly filled the room, specificlocations were dedicated to each of thethree award's categories, each one withits own specificities. Whereas for theBusiness Awards and the Top Innovatorsintimacy a number of dialogue-orientedstage sets were created, the 150nominees of the Team Awards werepositioned as the focal point of theevening. Hidden at the beginning, theplace of honor on stage for the 150nominees formed its own formal level.This proximity favored the transmission ofthe nominees's emotions and enabled atimely progression of the award ceremonywith an outstanding emotional pitch.

Results: The C-level management and allvisitors commented on the event and over70% requested the projectdocumentation.

Siemens top+ award 2009

Swisscom urban hacking

Siemens top+ award 2009

EUBEA 2010[all the winners]e20


BTOB EVENTGERMANY

Title: Porsche Hev Cayenne. Client: Dr. Ing. h.c.F.Porsche. Organizer: Vok Dams Agency for Eventsand Live-Marketing. Location: Leipzig.

The launch of the new Porsche Cayenne began with‘Expedition Cayenne’, a GPS rally on foot through anoff-road area requiring teamwork to perform geoca-ching and other tasks.In the presentation, the new Cayenne moved for-ward from a central point located in the customerservice centre and was accompanied by a laser lightand a fireworks show. An interactive workshop tookplace on the second day.

CELEBRATION/FESTIVITYITALY

Title: The Italian Espresso Experience - ‘Allegrocon Brio’. Client: Lavazza. Organizer: Promocon-vention. Location: Turin (Palazzo Madama and Lu-miq Studios).

To celebrate the Italian ‘Allegro con Brio’ mood. La-vazza’s guests discovered the calendar’s photos/songsthrough their own emotions.A ‘GalaMusicShow’ pre-sented the calendar via performance during the din-ner. A cinema studio was equipped with a giant Ledand a swimming pool and a live singing, dancing‘skit’ played by 40 artists was created for every pho-to/song.

CONGRESS/CONVENTIONTHE NETHERLANDS

Title: World Congress on Information Techno-logy 2010 (Wcit 2010). Client: Ict~Office. Orga-nizer: Winkelman en Van Hessen. Location: RaiAmsterdam.

With 4,000 visitors from more than 80 countries,Wcitwas an opportunity to share state of the art practi-ces with worldwide leaders.Wcit included ten tracks’sessions with keynote speakers and panel discus-sions. In addition, a combination of high level ses-sions and a theme based Wcit village with 22 pavi-lions where showcases were discussed and countriesshared IT innovations.

CULTURAL EVENTGERMANY

Title: Welcome Night for the 12th Iaaf World Cham-pionships in Athletics Berlin 2009. Organizer: In-sglück Gesellschaft für Markeninszenierung.Client: Ber-lin Organising Committee 2009 (Boc).Location: Berlin.

Brandenburg Gate became a focal point and deployedits full power and symbolism.The agency staged the ‘Spirit of Berlin’ by creating anarc between the turbulent history of the city, the sen-se of life found there, the fascination of athletics andthe international nature of the upcoming competitions.The evening was inspired to a combination of music,history, sport and diversity of the capital.

EVENT FOR NON PROFIT/SOCIAL ORGANIZATIONFRANCE

Title: For Christmas, the most wonderful gift, isto make it home alive. Organizer: Magic GardenAgency. Client: Road Safety Association & InsurersPrevention. Location: France.

The main message was accompanied by a deep im-pact picture of a wrecked car, surrounded by a largeknot, symbolizing a gift. The night before New Year’sEve, the campaign image was reproduced with realwrecked cars in a strategic location in Paris.Volunteershelped in distributing breathalyzers and informingthe audience on alcohol consumption dangers.

FAIRAUSTRIA

Title: Luxury, Please 2009. Organizer: Koop Live-Marketing. Client: Media Communication. Location:Hofburg Wien.

A ‘Luxury late night’ for guests invited to exchangeideas and promote networking in a relaxed atmosphe-re. The following two days were open to the public,who could explore the worlds of luxury, sitting in aMaybach, Aston Martin or Maserati, tasting cheeseand chocolate specialities and enjoying white Alba truf-fles and Barolo wine from Piemont.

[ AWARDS BY EVENT TYPE ]

e20


HIGH BUDGET SPECIAL EVENTGERMANY

Title: Audi Dealer Meeting 2010. Organizer: Ha-gen Invent in cooperation with Schmidhuber+Partnerand Mutabor Design. Client:Audi AG. Location: Bar-celona.The event motto was 'the art of progress'. The art ofdriving was experienced on a race track and on a dri-ve through the Montserrat Massif. The art of exhibi-tion was celebrated in three designed products’ exhi-bitions. The art of celebrating came to life at a uniquegala dinner, while the art of performance was the the-me of the dealers meeting which ended with a sensa-tional products show.

INCENTIVE/TEAM BUILDINGGERMANY

Title: Microsoft Kick IT 3.0. Organizer: Metzler :Vater. Client: Microsoft Germany. Location: Berlinand Wendisch-Rietz.

To support the German soccer team for World Cup 2010in South Africa, a magic Voodoo campaign was deve-loped. The German Microsoft partners were attractedby an African Village holding the eternal power to sup-port the German soccer team. To step into the village,all partners were intrigued by a storyline and unpre-dictable surprises that led them through a developingpath in five training steps.

INTERNAL COMPANY EVENT/COMPANY CONVENTIONGERMANY

Title: Siemens top+ award 2009. Organizer: Pho-cus brand contact. Client: Siemens AG. Location:Berlin.

Inspired to the ‘Heroes’ leimotif, the evening programwas concentrated on potential winners.Within the cur-ve of the stage that filled the room, specific locationswere dedicated to each of the three award categories.Hidden at the beginning, the place of honor for the150 nominees formed its own level. This proximity fa-vored the transmission of the nominees’emotions tothe audience.

LOW BUDGET EVENTGERMANY

Title: Edenred - Red Ball Big Bang. Organizer:Metzler : Vater. Client: Edenred. Location: Munich.

To create a buzz in 40 countries, Accor organized aninternational event with a red ball as heart of the plan.The creative idea was to generate a huge urban art-work overnight recalling a a giant poppy field.The bigball was displayed in a city centre square, surroundedby 1,600 red helium-filled balloons. 4 euro per balloonwere donated to ‘Children for a better world’.

MUSICAL EVENTITALY

Title: Wind Music Awards 2010. Organizer: F&PGroup. Client: Wind Telecomunicazioni. Location:Verona (Arena).

Two nights of live music broadcasted on prime-timetelevision by Italia 1 TV channel with the greatest ar-tists performing live in a spectacular setting and withoriginal sets created by the famous choreographer Lu-ca Tommassini. The most popular jet-set big nameswent on stage to give out the awards: from entertain-ment to television, from sport to culture.

PRODUCT/SERVICE LAUNCHPORTUGAL

Title: Samsung Dream Circle - 3D TV Launch. Or-ganizer: Desafio Global ativism. Client: Samsung.Location: Lisbon (Convento do Beato).

The aim was to have guests enjoying the first 3D tele-vision experience in Portugal in a dedicated environ-ment. Images and graphics enabled the developmentand exhibition of Samsung products in 3D. Tables forthe dinner were equipped with LEDs changing colouraccording to the music. The full immersion projectionof moving and dynamic contents allowed guests to en-joy a unique experience.

EUBEA 2010[all the winners]

e20



PUBLIC EVENTGERMANY

Title: KulturStadion. Organizer: Interzentral.Client: Berlin Organising Committee 2009/SamsungElectronics. Location: Berlin (Paris Square, Branden-burg Gate).

The idea was to create a bond between the athleticscompetitions inside the stadium and the city of Berlin.In the historical setting of Pariser Platz, a blue racetrack was equipped to highlight the presence of ath-letics in town. Integrating different groups of visitors,KulturStadion´s concept offered contents for children,athletics fans, city tourists and residents.

ROADSHOWITALY

Title: Test Match/Six Nations. Organizer: Alphao-mega. Client: Birra Peroni. Location: Milano, Udine,Ascoli, Roma.

For the test matches played with All Blacks in Milan,South Africa in Udine and Samoa Island in Ascoli, atravelling event was organized by using a special truckthat became a welcome area during stops. A perma-nent station was installed in Rome made up by a standwith a terrace dedicated to Peroni’s guests located in-side the ‘Terzo Tempo Peroni Village’.

UNCONVENTIONAL EVENTGERMANY

Title: Swisscom Urban Hacking. Organizer: VokDams Agency for Events and Live-Marketing. Client:Swisscom. Location: Zurich (main train station).

About 100 actors ‘hacked into’ the event at Zurich’smain train station. Under the motto ‘Wir für dieSchweiz’ (‘United for Switzerland’), they suddenly ap-peared out of nowhere to celebrate together, embra-ce and cheer each others on. Then, they disappearedin the crowd.A video was posted on YouTube the dayafter, with a voiceover imitating Swiss sport commen-tator Matthias Hüppi.

WEB EVENT/MEDIA EVENTGERMANY

Title: o2 crew - there together - Mtv Ema 2009.Or-ganizer: phocus brand contact. Client: Telefónica o2Germany. Location: Berlin.

o2 offered an unprecedented prize for the EuropeanMusic Awards 2009: 150 tickets for a single winner.Towin the contest a participant had to find a ‘crew’ onwww.o2 crew.de, and get as many members as possi-ble to join the crew.At the contest’s deadline, the hol-der of the biggest crew won 150 tickets to be distri-buted among friends.

AUDIO/VIDEO/LIGHTING PRODUCTIONGERMANY

Title: International Opening Ceremony CeBit 2010.Organizer: insglück Gesellschaft für Markeninszenie-rung. Client: Deutsche Messe AG. Location: Hanno-ver (Kuppelsaal of the Hannover Congress Centrum).

The agency was inspired by the CeBit theme ‘3D Tech-nologies’ as well as by the fair’s reputation as ‘Mar-ketplace No. 1 for digital business’. The creative teamplaced the fascination with the digital at the core ofthe opening. ‘The Story of Zero & One’ described whatit is possible today and offered a fascinating glance attomorrow’s opportunities.

CREATIVE IDEAGERMANY

Title: Energy autonomous Republic of Younicos.Organizer: Jung von Matt/relations. Client: Youni-cos AG, Germany. Location: Younicos AG’s headquar-ters in Berlin.

The launch of a unique storage system for regenerati-ve energies was turned into an event celebrating thebirth of the energy-autonomous Republic of Younicos.The guests enjoyed the event as if it was a real stateceremony with a guard soldiers parade across the squa-re where the official flag was hoisted up at the soundof the national anthem played by a live orchestra.

[ AWARDS BY TECHNICAL EXCELLENCE ]


e20

DIRECTIONITALY

Title: One.The event. Organizer: K-Events. Client:Ugf. Location: Cesena (Stadio Dino Manuzzi).

A 3 hours show and a 2 hours event for guests trans-ported to/from the location with 52 buses and 16charter flights. Three exceptional italian hosts (Ales-sandro Preziosi, Federica Panicucci and Marco Mac-carini) introduced comedians, artists and musiciansand the 2009 greatest laser show. Final surprise: Gian-na Nannini in concert in sync with 1800 pyro effects.

LOCATION/SETTINGFRANCE

Title: Nissan Juke. Organizer: \Auditoire. Client:Nissan Europe. Location: Meudon.

Reveal the car in an astonishing environment fee-ding the Nissan urban proof platform and continuingthe experience of Nissan Qashqai unveiled in 2006in a lost factory of La Courneuve. Since Nissan Jukeis a crossover car made up of both urban roots & anenergetic attitude, the agency chose a former aero-nautic wind turbine never used before for an event.

MEDIA MIXSWEDEN

Title: I’m working from here today. Organizer:Fieldwork & Garbergs. Client: Telenor Sweden. Lo-cation: Stockholm, Gothenburg and Malmö.

Telenor’s mobile services enable to work from any-where at anytime. Therefore, instead of just talkingabout the possibilities of working anywhere, theydecided to show it and turned billboards and otherunexpected places into fully operational offices andinvited executives, artists, writers and companies,both unknown and well known, to work there up toa week.

NOTORIETY/ PRESS RETURNTHE NETHERLANDS

Title: Opening Hermitage Amsterdam. Organi-zer: Xsaga. Client: Hermitage Amsterdam. Location:Floating stage on the river Amstel in front of the Her-mitage Amsterdam.

The opening event had to illustrate the Dutch-Russianhistorical associations that both had, in the past, twocelebrations on the Amstel river. On the river in frontof the museum, old traditions were carried on in a con-temporary manner with Russian and Dutch top artistsperforming on a floating stage. Amongst them, theDutch National Ballet with a world première set bychoreographer Hans van Manen.

STAGING/SET DESIGNSPAIN

Title: Seat International Dealer Congress 2010.Organizer: Dicom Construction. Client: Seat. Loca-tion: Barcelona (Gran Vía 2, Fira Barcelona).

Brand values were highlighted at the Auditorium byusing colors to enhance the quality of the presenta-tion. In the visual communication loft, all the valueswere represented in different ways and each modelwas shown in four separate areas. The dining roomwas inspired to an urban atmosphere with a multitu-de of screens, 10 stages with different types of music,graffiti and urban art.

BEST EVENT AGENCYGERMANY

The German Vok Dams Agency for Events and Live-Marketing triumphed at the European Bea 2010 withthree events that deserved five prizes. The ‘SwisscomUrban Hacking’ event won the second prize and thefirst prize in the Unconventional Event category. ‘Por-sche Hev Cayenne’ deserved the first place in BtoBEvent category, and the second place in the LaunchProduct/Service category. ‘Volkswagen Presentation atthe International Automotive Fair Iaa 2009’ won thesecond prize in the Staging/Set Design category.


[ SPECIAL AWARDS ]


e20 EUBEA 2010[all the winners]

BEST EVENT COMPANYSWEDEN

The mobile operator Telenor Sweden won the firstprize at the Europen Best Event Awards 2010 thanksto the ‘I’m working from here today’, that was awar-ded four prizes: Unconventional Event (2nd), Creati-ve Idea (2nd) Media Mix Technical Excellence (1st),and Use of space/Environment/Setting Special Award(1st). The event turned billboards and other unexpec-ted places into fully operational offices where execu-tives, artists, writers and companies, both unknownand well known, were invited to work for up to a week.

BEST EVENT EVALUATIONUNITED KINGDOM

Title: Our Business Rocks:WorldEvents CompanyConference 2009. Organizer: WorldEvents. Client:WorldEvents. Location: York (Escrick Park).

The decision for an outdoor venue led the agency todecide for the festival theme ‘Our Business Rocks!’ ai-ming to motivate staff and celebrate being successfulin business. Papakata tipis created a sustainable ten-ted village for the conference. The event was environ-mentally sustainable, socially responsible and provi-ded a return on investment.

TECHNOLOGICAL INNOVATIONGERMANY

Title: International Opening Ceremony CeBit 2010.Organizer: insglück Gesellschaft für Markeninszenie-rung. Client: Deutsche Messe AG. Location: Hanno-ver (Kuppelsaal of the Hannover Congress Centrum).

The agency was inspired by the CeBit theme ‘3D Tech-nologies’ as well as by the fair’s reputation as the ‘Mar-ketplace No.1 for digital business’. The creative teamconsistently placed the digital fascination at the coreof the opening. ‘The Story of Zero & One’ describedwhat it is possible today and offered a fascinating glan-ce at tomorrow’s opportunities.

USE OF SPACE/ENVIRONMENT/SETTINGSWEDEN

Title: I’m working from here today. Organizer:Fieldwork & Garbergs. Client: Telenor Sweden. Lo-cation: Stockholm, Gothenburg and Malmö.

Telenor’s mobile services enable to work from anywhe-re at anytime. Therefore, instead of just talking aboutthe possibilities of working anywhere, they decided toshow it and turned billboards and other unexpectedplaces into fully functioning offices and invited execu-tives, artists, writers and companies, both unknownand well known, to work there for up to a week.

[ MEDIA & PARTNERS ]

Partner for events and Live-Marketing

facebook.com/vokdams tw i t t e r.com/vokdams

www.vokdams.de

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EuBea Magazine 2010

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Transcript of EuBea Magazine 2010