INFUSIONd i g i t a l a d v e r t i s i n g

Alberto Cangialosi, Copywriter

it.linkedin.com/in/cangialosi/ !

Friday, 17th October 2014

C r e a t i n g D i g i t a l E x p e r i e n c e s

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Digital AdvertisingLuckily we’re not going at 56 kbit/s anymore.

“Bisogna che il pubblicitario di domani si adatti alle più diverse condizioni dettate dal mercato, che sappia fare un po' di tutto. Ora mi scusi, ma devo far partorire una vacca

in sala riunioni."- W a l t e r F o n t a n a

“tomorrow advertiser must be ready for any different condition dictated by the market, he will be able to do a bit of everything. Now excuse me, but I have to make a cow

give birth in the meeting room"- W a l t e r F o n t a n a

Web Advertising

Orcon Broadband:Together Incredible !

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Advertising Agency: Special Group, Auckland

“Orcon Broadband connected nine new zealanders to Iggy Pop in Miami” !To show the power of Orcon’s internet connection, Special Group put together a special band which play live through the web.

https://www.youtube.com/watch?v=CtL51VME4Qo

Samusicial: Being Homeless.Advertising Agency: Publicis Conseil, Paris

“1 out of 2 people think that if a homeless person can’t get off the street, it’s his fault” !The main focus of the campaign is offline but, thanks to the web, everyone can experience the homeless life.

http://www.youtube.com/watch?v=9KfZ2HlaeT0

Pascall: When Will The Fruit Burst. !Advertising Agency: DDB New Zealand, Auckland

“Pascall asked us to bring to life the intense fruit flavour of Fruit Burst sweets” !Everythings take place on a billboard, the web is used to let people partecipate to the event.

https://www.youtube.com/watch?v=JZlhHsMXl6Y

Axion: The Banner Concerts Campaign. Advertising Agency: Boondoggle, Amsterdam

“But what if a bank actually did something meaningful for young people?” !The campaign develops through the web asking young people to play in an original way.

https://www.youtube.com/watch?v=r3Iwxot4_cg

Heinz:Talk To The Plant !

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Advertising Agency: CP+B Scandinavia, Göteborg

“No one grows ketchup like Heinz” !Everything is on the web, people can interact with a real plant from the website. The realization is awesome, a different experience for the customers.

https://www.youtube.com/watch?v=Auzfb3kasn0

Opel: Mokka Skiptest !

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Advertising Agency: GREYgroup, Moscow

“The only thing that people watch is the skip button” !Why don’t use Youtube’s features to send a message?

https://www.youtube.com/watch?v=n5d_ZubeJXI

1930

1930: The First Speakeasy Website. Advertising Agency: Alkemy Digital_Enabler, Milan

“The philosophy beyond the speakeasy is to discourage people from finding it” !The first website which doesn’t want to be seen.

http://www.1930.sh/

https://www.youtube.com/watch?v=UK1yevWRs0Q

Viral Advertising

Kit-Kat: Jesus Loves It !

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Advertising Agency: Ubachswisbrun/JWT, Amsterdam

“We can all remember people around the world who see Jesus in the oddest places” !A simple idea, if it’s spread in the right time, can become really powerful.

http://www.youtube.com/watch?v=cCNu--fecco

Dark Knight: Why So Serious? !

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Advertising Agency: 42 Entertainment, Burbank

“In the months leading up to the release of the Dark Knight, an alternate reality game attracts more than 10 millions unique players to real time Gotham City” !One of the best viral campaign on the web, the organization and the timing were perfect.

http://www.youtube.com/watch?v=VpuC7HhCPWA

NAB: Break Up. !

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Advertising Agency: Clemenger BBDO, Melbourne

“This is the story of how a bank changed people’s perception of it in a single day” !Although the campaign wasn’t on internet, the web was the mean to make it begin and to make it spread.

http://www.youtube.com/watch?v=BDbvAEcP_2k&app=desktop

Bing: Decode Jay-Z. !

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Advertising Agency: Droga5, New York

“We started by putting every page of Jay-Z’s book out in the world” !The campaign is huge, spreading through the search engine maps and reaching a really young target.

http://www.youtube.com/watch?v=XNic4wf8AYg

Old Spice

Old Spice: Responses. !

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Advertising Agency: Wieden + Kennedy, New York

“How can we get couples to have a conversation about body wash?” !The campaign use a lot of different media, but it is across the socials who became really powerful. Wieden + Kennedy in Portland also built some fake websites to interact with the audience in a wonderful way.

http://toughsheets.com

http://www.youtube.com/watch?v=fD1WqPGn5Ag

APP ADVERTISING

Burger King: Whopper Sacrifice. !

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Advertising Agency: CP+B, Europe

“Burger King knew that America loves the Whopper but want to prove it” !This is a wonderful idea to raise the awarness of the brand’s page on Facebook and still sell the products. Unfortunately Facebook ended it when the app was closing a lot of friends connections.

https://www.youtube.com/watch?v=o0D_MYc6m0o

1-800-flowers: Flowers From Facebook. !

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Advertising Agency: Miami ad School, Miami

“We’re bringing back the nice tradition of giving flowers in a way, that fits the digital age.” !A fake Facebook’s application made by students. The real problem of this is that on Facebook you don’t know the address of people but the concept developed is really strong.

http://www.youtube.com/watch?v=3uNB7ZTdiyI

Netflix: Spoiler Foiler. !

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Advertising Agency: We are social, London

“Why let spoilers spoil Twitter?” !The insight is amazing, anyone who watch TV shows know that a spoiler can be annoying.

http://www.spoilerfoiler.com/

TNT: Punchface. !

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Advertising Agency: YRBrasil, Sao Paulo

“How to pass on all the adrenaline of the MMA in internet?” !One of the first app which use the true potential of the gyroscope in advertising.

http://www.youtube.com/watch?v=ihMgUeQjHzU#t=11

Rosie Animal Adoption: Tinderdoption. !

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Advertising Agency: BBH, New York

“Rosie is reinventing the adoption process” !This isn’t the first and it won’t be the last Tinder hack used to advertise. But this is a perfect example how to improve results about social problems which are too common to still impress people.

https://www.youtube.com/watch?v=t7zgUCdC4FU

Turkish Traffic Safety Association: Don’t Selfie And Drive. !

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Advertising Agency: Ogilvy, Istanbul

“If you don't want to drive with the grim reaper, don't selfie and drive!” !A simple and wonderful idea to send a perfect message on the chosen media.

https://www.youtube.com/watch?v=ySMVKCIKvqU

Eurofil: Instatrap. !

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Advertising Agency: CLM BBDO, Boulogne Billancourt

“Enjoying your holidays? Meanwhile I am enjoying your house”

Another beautiful example how using Instagram in a clever way.

https://www.youtube.com/watch?v=1IwDLXeztxU

Then click here and bum:https://www.facebook.com/pages/Cannone-del-Gianicolo/143330439173654

Almost done.. .but first, would you like to see the best editorial page

on facebook?

thank you

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