Dan Mecchi
11
UNDER ARMOUR | RED TETTEMER + PARTNERS INVITING YOUR AUDIENCE INTO YOUR BRAND
-
date post
20-Oct-2014 -
Category
Technology
-
view
958 -
download
0
description
Transcript of Dan Mecchi
UNDER ARMOUR | RED TETTEMER + PARTNERS
INVITING YOUR AUDIENCE INTO YOUR BRAND
2
THE ULTIMATE INTERN TEAM
A PATH FOR PARTICIPATION
•Tell a Great Story
•Be a Social Brand
•Build a Great Team
•The Ultimate Franchise
3
TELLING A GREAT STORY
Bringing a brand to life…
4
A PATH TO BEING A SOCIAL BRAND
It’s about people. People share information.
We want someone who feels part of something.
We don’t just want to inspire. We want to motivate.
Give your audience the tools, content, etc… lower barriers for participation.
Get them involved.
5
A PATH TO BEING A SOCIAL BRAND
What’s the experience?
How will they engage?
How will they participate and share?
How will they become a part of our brand?
6
BUILDING A GREAT TEAM
Finding a great partner Red Tettemer + Partners
THE ULTIMATE FRANCHISE
The Ultimate Intern contest is about highlighting the Under Armour culture and how special it is to walk these halls.
Through Facebook we launched a contest to find two humble and hungry college students who could help increase fan engagement across Facebook and Twitter.
The winners, Kevin Gottlieb and Christa Bagley spent five weeks traveling to events and working with our athletes bringing their stories to life. Red Tettemer was our partner in bringing this franchise to life.
BRINGING ULTIMATE TO LIFE
THE ULTIMATE FRANCHISE
Facebook•120K new Facebook Fans through the life of the program•107K page views for the Intern tab •2.6M post impression on UA Facebook alone•Thousands of applications…
Twitter•1,000,000 twitter followers reached•Ultimate Intern Account grew 1,000 followers•Under Armour Twitter followers grew 5,000
PR Out Reach
THE ULTIMATE FRANCHISE
11
A PATH TO BEING A SOCIAL BRAND
We’re just getting started… Stay Tuned.
