Ale Agostini:come Funzionano I Motori Di Ricerca

sintesisintesi : : posizionamentoposizionamento sui sui motorimotori didi ricercaricerca

Questo documento di web marketing fornisce alcuni consigli e metodi pratici per verificare lo status del posizionamento naturale sui motori status del posizionamento naturale sui motori di ricerca, l’uso di operatori avanzati, l’uso professionale dei motori.

Bruce Clay Italia è leader nel mondo dei servizi SEO e vi supporta le aziende con consulenza web marketing di alto livello applicata alla web marketing di alto livello applicata alla vostra visibilità nei motori di ricerca dei 12 mercati principali.

http://www.bruceclay.it

Internet Marketing &Website Promotion© 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it •

From 1996 Bruce Clay isFrom 1996, Bruce Clay is a recognized expert in search engine marketing. We started studying SEWe started studying SE before Google was born!

The company is in USA (hq), Australia, Japan, Italia, Sud Africa, Svizzera, UK, India.

We wrote “Seo for Dummies”, worlwide benchmark for webbenchmark for web marketing

Internet Marketing &Website Promotion© 2010 Bruce Clay ILS srl All Rights Reserved ALESSANDRO AGOSTINI www.BruceClay.it • 2

Classifica migliori società di SEO e PPC (Audit di Top Seos)


Corporate BackgroundCorporate Background


SEO Program GoalsSEO Program Goals22

Our goal is to assist clients in their internet marketing efforts:

Ranking and Traffic

Conversion and RevenueConversion and Revenue

Cost Management

Reputation & Referrals / Links - Branding


1) GETTING TO KNOW SEARCH ENGINES (SE)

2) READING “SE” RESULTS

3) ADVANCED “SE” OPERATORS)

4) Real time On Page Optimization4) Real time On Page Optimization

5) Questions & Answers


2) READING “SE” RESULTS

i Most important Html Elementsi. Most important Html Elements

ii. “SE“ results: analysis of each section

iii. What does NOT get indexed?

i Bl d d hiv. Blended search

v. Location

vi. Intent

vii.History


ImagesDoes a “SE” recognizes an image?Does a “SE” recognizes an image?

Do images get indexed?

Are images important for “SE”?

HOW does a SE recognizes an image?HOW does a SE recognizes an image?


PDF

Do PDF files get indexed?

Are PDF important for “SE”?

Does a SE recognizes a pdf image automatically?Does a SE recognizes a pdf image automatically?


<PDF>


Calendar Girl


Image Indexing

• Take a newspaper articleScan it to create a jpg• Scan it to create a jpg

• Include that image into a PDFg• Submit that PDF to Google

S h f i f i th ti l PDF• Search for info in the article as a PDF and the article is found.


Engagement Objects

Take a Video

Edit the text transcript and save with the image

When playing the video, search for words

Jump into the Video


Location

Does a “SE” knows where I am searching FROM?



22

Location

Does a “SE” knows where I am searching FROM?

Is YOUR location relevant for “SE”?

HOW does a SE recognizes my location?HOW does a SE recognizes my location?


Maps: from Google to Iphone etc


INTENT

Do SE try to guess your intent?

Is Intent important for “SE”?

HOW does a SE recognizes / guesses INTENT?HOW does a SE recognizes / guesses INTENT?


Intent


Pages tend to be longer, use sentences, helpful research words.


p

Pages tend to be shorter with bullet lists, more images, more numbers.


g ,

HISTORY

Do “SE” try to record your surfing history?

Is HISTORY important for “SE”?

HOW do SE record HISTORY?

HOW do I know if my computer has some cookies?


cookies?

Future of SearchBehavioral search

Intent-based search

Localized search

Engagement Objects™ Engagement Objects


3) ADVANCED SEARCH OPERATORS

i. Search professionalp

ii. cache

iii.site

iv Intitleiv.Intitle

v. Inurl

vi. Link

vii Combination of advanced operatorsvii.Combination of advanced operators

viii.Page Rank


Cache:


The site might have

changed

Cache:bruceclay.itchanged

meantime


site:bruceclay.it


Inurl:


Intitle:bruceclay


Intitle:bruce clay


Link:bruceclay.com


http://videos.webpronews.com/2009/12/25/breaking down what search is/5/breaking-down-what-search-is/


agostiniassociati.it/glocalnews4.php

F i il t t li d il li k FINE PAGINAFai il test cliccando il link a FINE PAGINA: “SPECIALE IULM: TEST USO S C U : S USOAVANZATO DEI MOTORI”


Alessandro Agostini

www bruceclay itwww.bruceclay.it+39 02 38093223


Ale Agostini:come Funzionano I Motori Di Ricerca

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