__________________________________________________ Dr. Manuela Bigi – Toscana Promozione

Šibenik24 giugno 2005

Local Development and Small Enterprises: Business Growth through Economic Cooperation between

Sibenik-knin and Tuscany

__________________________________________________

Dr. Manuela Bigi – Toscana Promozione

Tuscany: quality, tradition and innovation


Tuscany: many good reasons!

• 22.993 km2 of surface• 633 km of coast stretching along the Tyrrhenian

Sea • 191 km of beaches• 67% hills• 25% mountains• 8% flatland


Population

• 3,6 million of people

• 51,8% women


Artistic heritage

• 479 museums• 198 theaters• 5000 historic

dwellings• 300 archaeological

sites• 953 libraries• 4000 castels and

fourtresses• 800 historic gardens


Love for the environment

• 33 regional reserves

• 3 regional parks• 3 national parks• 35 State reserves• 25 protected areas• 4 protected areas

along rivers and lakes


Tourism and receptivity

• 10 million visitors• 38 million tourists• 7000

accomodation facilities

• 400 beds• 25 spas• 650 hotels in

natural spas


Treasures of the land

• Oil• Wine• Mushrooms• Chestnuts• Salamis• Cheese


Underground

• Marble• Alabaster• Iron• Pyrite• Mercury• Copper• Soffiones• …..


The economic structure and sectors

• 387.000 industrial SMEs

• 61 billion Euro (40% of tuscan GDP)

– Textiles and clothing– Leather goods and

footwear– Gold-work and

jewelry– Marble and tiles– Furniture– Crafts: ceramics,

porcelain, glass, crystal


The economic structure and sectors

– Pharmaceuticals and biotechnology

– Chemicals– Electrical appliances, electric and

electronic components– Robotics – Telecommunications and

information technology– Automotive components and

mechanical equipment


Tuscany: tradition, innovation and quality

• Positive Business climate• Great sectorial diversification• Clusters and networkink of SMEs• Export abilities• Infrastructures• Good quality of life• Political stability• Tuscan Brand Promotion


The culture of doing, the beauty of experiencing

Toscana Promozione


Toscana Promozione was set up in 2002 by initiative of:

• Regional Government of Tuscany

• Union of Chambers of Commerce of Tuscany

• Italian Ministry of Industry

• Italian Trade Commission

• Italian State Tourist Board

The mission


• Regional Public body, acting as “special Agency” supporting Tuscan SMEs and the territory:

• Efficiency• Speed• Professional skills

• Local and international networking

The mission


Direct promotional actions:

Toscana Promozione plans, organizes and coordinates the participation of Tuscan companies in the most important national and international trade fairs and events which optimize the “Tuscan Brand”.

The promotion activities are directed to promote the “Tuscan economic system”, with particular reference to SMEs: industry, craft, agribusiness and tourism

The actions of Toscana Promozione


• Management of European and regional funds in the field of internationalisation and promotion of foreign trade • International Economic cooperation. The Agency organizes economic missions, workshops, and meetings with foreign delegations representing institutions and businesses, in order to develop partner-matching for those companies which plan to invest in developing Countries and transition economies. It acts as supporter for the internationalisation of SMEs and of Tuscan industrial district. It offer technical assistance and training for foreign economic bodies and local administrations.



• Attraction of foreign investments. Promoting the attraction of innovative and quality investments in the Region and the Tuscan Offer on the main international markets (Europe, Usa, Canada, China). It develops a service of assistance and first guidance for all foreign companies which would like to settle in Tuscany and for Italian companies abroad.

• Organizes and manage the opening of Tuscan Offices abroad in order to directly support businesses in those countries – At the moment New York e Shanghai.



Toscana Promozione host the Regional Desk for the internationalisation of business, the one-stop-shop SPRINT TOSCANA

• SPRINT was set up by an agreement of Italian Minister of Foreign Trade, Tuscany Region, the Italian credit export Agency (SACE), the Italian State Financial Institution (SIMEST)

• SPRINT support companies though qualified services in the field of foreign trade, credit, insurance, financial facilities, markets, tax laws etc.

• It operates through a network of offices located within Chambers of Commerce and Trade Associations.



Some data!

2001-2004

From 2003 to 2004: + 14%

30

67 7155

66 72

92

60

92

6578

11

4354

80

48

total 298total 262total 268total 156

0

20

40

60

80

100

2001 2002 2003 2004

Agrifood Industry Tourism Integrated promotion


4.400 small companies involved in promotion activities

3.100 small companies supported by internationalisation services of Sprint (training and consulting serviced)

From 2003 to 2004 : + 34%

2004: 7.500 economic operators supported

Some data!


Camere di Commercio: 3,5% Altro (*): 12,0%

Associazione di categoria: 8,5%

Contatto con Toscana Promozione: 58,7%

Consorzio: 17,2%

(*) Other: personal contacts, local administrations etc.

2004: how companies contacted Toscana Promozione


• Networking with Foreign Local Development Agencies

• Toscana Promozione’s Offices abroad

• Italian Embassy• Italian Foreign Trade Office (ICE)• National Tourist Board (ENIT)

International network


NEW YORK (29 MARZO 2004)…

… E PRESTO MOSCA E FRANCOFORTE

… SHANGHAI (13 NOVEMBRE 2004)…


How to keep in touch:

Dr. Manuela Bigi

The Economic Promotion Agency of Tuscany (APET)Villa FabbricottiVia Vittorio Emanuele II 62-64Florence – Italy

Tel. 0039 055 462801Fax 055 4628090E-mail: [email protected]

www.toscanapromozione.itwww.investintuscany.itwww.sprintoscana.it

TOSCANA PROMOZIONE

http://www.toscanapromozione.it/

http://www.investintuscany.it/

http://www.sprintoscana.it/

__________________________________________________ Dr. Manuela Bigi – Toscana Promozione

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